Zara is officially the hottest fashion brand of 2021 – we’re not surprised


It was us alone.

There you go, Zara is officially the most popular fashion brand in the world this year – are we surprised?

We can’t walk into a Zara store without handing over all of our salaries, so it’s no surprise that this is the most wanted brand in 2021.

Topping the most searched lists in 37 countries, Zara is most popular in the UK, UAE and Japan.

Of the five most sought-after brands, none are luxury, the top five being Zara, Nike, Zalando, Fashion Nova and ASOS.

Louis Vuitton has lost 15 places since 2020 when it took the top spot, with designers like Gucci, Chanel and Dior also in the top 20.

Showing how much our fashion choices have changed over the past year is with the designer and with the most reasonable price tag.

The research, which was conducted by, used 12 months of Google search data to see which fashion brand was most searched for in each country.

The UK, UAE, Japan, Portugal and Monaco all have the Spanish fashion brand as their most popular fashion store.

Zara has grown into one of the most popular brands since the start of the pandemic, with an already huge reputation it has exploded massively over the past year.

Today, with over 2,200 stores in 88 countries, it’s no wonder they’re our number one – they’re everywhere.

Nike was the second most sought after brand in the world, with the popular sportswear brand googled in 36 countries including South Africa, Mexico and Malaysia.

Zalando is the third most popular fashion brand in the world, selling luxury brands and high-end designers in one place, with searches in 14 countries, including Austria, France, Italy and its homeland , Germany.

When it comes to the most popular clothing brand in every continent, Zara was at the top of the list in Europe with best searches in 20 countries, although ASOS was surprisingly the most sought after brand in Ireland.

The United States was Macy’s, but in Canada it became Lululemon, the most wanted. In Asia, Zara also topped the list in 12 countries.


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