With 9.5 million views on TikTok, Deadstock clothing is the cool, conscious new way to shop


When you dive into the world of TikTok, you never know what you’re going to find. This could be the latest viral beauty hack or a dinner idea (we all remember this baked feta pasta). If you’ve ever stumbled upon a rabbit hole, however, you might not think it has much to do with mindful shopping habits. According to the Lyst 2021 Conscious Fashion Report, this is where you go wrong as #deadstock has a whopping 9.5 million views on TikTok.

So what is undead clothing? If you’re not sure, a quick explanation is unwanted / unused or surplus (overproduced) materials or fabrics that will most likely end up in landfills. Some fashion brands are now keeping them by turning them into fresh new pieces to love for longer. Take Kitri, for example, the brand that’s beloved for their dreamy dresses (and sweaters, and pants, and … you see the image) have turned two of their best-selling dress styles into new iterations by reusing some of theirs. the remains of materials from previous collections.

Kitri’s robe of corpses © Kitri

Then, the London brand Aligne. The new (ish) sustainable brand has just released an edition of three limited edition coats (as they are made from end-of-line materials). Each model is also lined with Liberty London Deadstock print fabric. And we can confirm that every coat is a seasonal winner.

Alice's Corpse Coat

Aligne Corpse Coat © Align

The new demand for recycled, recycled, reused and reworked items (Lyst has seen a peak of 117% year on year) should be taken into account. With so many small, sustainable brands and even big brands – Weekday had a collection of unused items earlier this year – realizing that scraps can be someone else’s new dream yarn, we found where to buy them. best unused clothes.

Kitri, Harlow Black Floral Mini Dress, £ 135

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Kitri updated her best-selling clothing styles (Harlow and Persephone) using leftover materials from previous collections. The new (/ old) prints give the dress a fresh touch for the AW21, while avoiding waste.

Roop, recycled Furoshiki satin bag, £ 75 at Selfridges

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The now iconic ‘Furoshiki’ bag also comes with scrunchies and scarves, all made from discarded fabrics. There are so many colors and prints available, but only limited quantities are made, so be quick.

Fruity booty, pink Hana t-shirt, £ 55

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Liked by Ariana Grande and Dua Lipa, the female-run east London brand Fruity Booty offers clothing, swimwear and underwear. This top is made from recycled mesh and 70% of all its products are made from excess fabric that would otherwise have ended up in the landfill.

Label / Mix x Marques' Almeida tie-up jersey dress, £ 99

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By teaming up with designer duo Marques’ Almeida, Label / Mix (the edition in collaboration with the designers of Next) has a new collection of unused products. Each of the eight pieces is seasonal and made from unwanted materials. This black dress is a real keeper.

Aligne, Evangeline wrap coat, £ 185

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Aligne has only been around for a little over a year, but the London-based brand is already known as a benchmark for sustainable commodities. The brand has launched three exclusive coats made from excess fabric, and each is lined with unused Liberty print fabric.

The Sorority, The Phoebe Dress, £ 475

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Sorority (which means brotherhood) is the Italian label that saves the stocks of silk from designer factories. The Phoebe dress is one of the styles made from the leftover materials, and it’s a beauty.

Gaâla, Bénédicte Trench, £ 246

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Created by a husband and wife duo, the Parisian brand Gaâla uses cotton, viscose, silk and wool fabrics left by Italian fashion houses to create new dream pieces. Just look at this trench coat if you need even more reasons to check it out.

Riley Studio, Limited Edition Classic Car Coat, £ 595

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Gender neutral brand Riley Studio has outerwear for everyone with this winner. The plaid and hooded style is made from dead material, so only a certain amount was made. Once they’re gone, they’re gone!

Olivia Rose, The Geneviève bustier, £ 204

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You might think this is a vintage beauty, and you wouldn’t go wrong. Made from unused vintage brocade, Olivia Rose will also handcraft it in a custom size to suit you.

Albaray, Gingham midi dress, £ 79

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Crafted from 100% unsold cotton, this puff-sleeve midi dress will adapt to all seasons. Albaray uses a blend of dead, recycled, sustainably sourced and organic materials to function as a thoughtful fashion brand.

Array, Signature Stretch Wool Blazer, £ 595

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Crafted from end-of-roll wrinkle-resistant fabric, this blazer will be a part of your wardrobe forever. Be quick, however, there were only a few due to limited hardware.

Phoebe Grace, Nancy Shirt In Recycled Fine Black Cotton Cord, £ 175

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Enduring brand Phoebe Grace is a benchmark for cool outfits, dresses and partings. This shirt and pants set is made from a fine roll organic cord fabric. Try the shirt on alone with culottes and chunky boots.

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