Which spirits, wines were PLCB’s top online sellers in fiscal year 2020-21?


In fiscal year 2020-2021, Pennsylvania Liquor Control Board (PLCB) e-commerce sales began to normalize after record pandemic levels the previous year.

the FWGS.com website saw a 37.3% decrease in dollar sales and a 47.8% decrease in the number of transactions compared to the prior year due to the reopening of most Fine Wine & Good Spirites stores in effective July 1, 2020, and an increase in in-store purchases. Compared to pre-pandemic sales and dollar transactions for 2018-19, sales for 2020-21 increased by 236.6% and the number of transactions increased by 285.1%, according to the published annual guide by the PLCB on December 1st.

The average transaction value for 2020-2021 increased 20.2% from the previous year, while the average unit price per transaction increased 20.8% from $ 20.70 to $ 25.

This list includes the last three fiscal years, total sales (total transactions), and average transaction value.

2020-2021, $ 16.8 M, (150,359), $ 111.56

2019-2020, $ 26.8 M, (288,234), $ 92.84

2018-19.5 M $, (39,042), $ 127.66

Sales data includes accessories.

TOP 10 E-COMMERCE WINES

Here are the top 10 wines sold on FWGS.com in the 2020-21 fiscal year, which ended June 30. It includes product, container size, unit sales, and dollar sales.

1, Yellow Label Veuve Clicquot Brut Champagne, 750 mL, 791, $ 40,833

2, Dom Pérignon Champagne Brut, 750 mL, 240, 40 $ 195

3, Precept Wine Advent Calendar (24×375 mL), 9 L, 340, $ 33,997

4, La Marca Prosecco, 750 mL, $ 1,985.30,946

5, Kim Crawford Sauvignon Blanc Marlborough, 750 mL, 1,534, $ 25,560

6, Woodbridge by Robert Mondavi Chardonnaym 1.5 L, $ 1,865, $ 25,450

7, Cavit Pinot Grigio, 1.5 L, $ 1,811, $ 24,085

8, Cavit Pinot Grigio, 750 mL, 1,350, $ 19,276

9, Moët & Chandon Imperial Champagne Brut, 750 mL, 427, $ 18,416

10, Bodegas Ego Infinito Jumilla 2016, 750 mL, 975, $ 16,519

TOP 10 E-COMMERCE MINDS

Here are the top 10 spirits sold on the FWGS.com site during the 2020-21 fiscal year, which ended June 30. It includes product, container size, unit sales, and dollar sales.

1, Crown Royal Peach Canadian Whiskey, 750 mL, 6,763, $ 197,436

2, Stagg Jr. Straight Bourbon Barrel Proof, 750 mL, 3,314, $ 182,160

3, Tito’s Craft Vodka, 1.75 L, 4,527, 160 $ ​​115

4, Van Winkle Special Reserve Straight Bourbon 12 Year Old 2020 Release, 750 mL, 987, $ 98,630

5, Tito’s Craft Vodka, 1 L, $ 3,553.91,824

6, Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey, 1.75 L, 1,750, 78 $ 173

7, Old Fitzgerald Straight Bourbon bottled in Bond 15 Years Fall 2019 Edition, 750 mL, 489, $ 73,270

8, Le Yamazaki Single Malt Whiskey 12 Years Old, 750 mL, $ 472, $ 58,483

9, 1792 Pure full proof bourbon, 750 mL, $ 1,272, $ 57,146

10, Captain Morgan Original Spiced Rum, 1.75 L, 1,977, $ 62,389

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