The Karrinyup Center kicks off its next phase tomorrow, with some of Australia’s top fashion brands joining its stable
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The new Karrinyup shopping center is one more step towards completion. In July, the $ 800 million redevelopment opened more than 60 stores on the ground floor of “The Loop,” Karrinyup’s fashion and lifestyle district. On Thursday, October 7, the center is launching more than 40 new major international and Australian retailers on the two completed levels of The Loop, including world-renowned brands Camilla, Viktoria & Woods and Polo Ralph Lauren. Some of Australia’s biggest luxury and lifestyle brands are also joining the team, with some making their debuts in WA. Here are five you should check out.
Aje and Aje Athletica
Pronounced “age”, as its founders recently clarified in a new collection, the Australian label Aje and its new sportswear and sportswear brand Aje Athletica are a major asset for the center (it is the first store of the latter in Western Australia). Aje’s signature laid-back and laid-back style includes everything from dresses with striking silhouettes to relaxed t-shirts with the brand’s signature logo. Aje Athletica is poised to stock the brand’s collection of new age performance-driven pieces. The new Aje Athletica collection launched in June this year and is already proving popular for its sustainable approach and mix of pieces designed to be worn from the gym to the races.
Theodore Scanlan
Melbourne-based designer label Scanlan Theodore has been at the forefront of Australian womens fashion with haute couture designs and sleek styling since 1987. The new spring / summer collection is packed with vibrant colors and neutral pieces. Denim and black are also making an appearance this season, in an assortment of styles that epitomize European elegance. The new store will also carry the brand’s range of accessories, including shoes, bags, sunglasses and jewelry.
Morrison
With its debut in Fremantle, Australian brand Morrison holds a special place in the hearts of fashion lovers in Western Australia. The luxurious fabrics and relaxed silhouettes of the brand’s current collection will be available in the new Karrinyup store, which joins nine flagship stores nationwide. This season adopts soft pastels and feminine details, with dresses with puffed sleeves, pleats and ruffles.
Assembly label
The minimal and relaxed aesthetic of Australian brand Assembly Label suits Karrinyup’s coastal location. This is the first store in Perth for designers Daniel Oliver, Damien Horan and Lee Thompson, who launched the brand in 2011. Expect linen shirts, silk-linen blends and timeless pieces focused on the quality and neutral colors. The new store is expected to stock the entire range.
Oroton
Historic Australian handbag brand Oroton, has been leading the way in leather accessories for over 80 years and in ready-to-wear since 2019. After the appointment of artistic director Sophie Holt (formerly Country Road) in 2018 , the brand has embraced a new, more chic era with a wide range of portable models. Think sculpted tops, dresses and pants in earthy and pastel colors, and jewelry.
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