The 5 best clothing rental companies for sustainable shopping

Dulcie Troop

Clothing rental websites and services are a phenomenon we’ve seen take off in the past couple of years. As we strive to become more eco-friendly, ditch our late-night online shopping habits, and save our money – some very clever websites have come up with a brilliant idea to help us do just that.

What is clothing rental?

Whether it’s a big event you want a new dress for, or a new fashion trend you’d like to try out for yourself, these clothing rental websites have solved our crisis of wanting a new cut for the gram every time we post, without literally costing the world. Cultivating a collection of the best parts, shoes and accessories, these online lenders have produced some great selections for you to borrow and return. Fixed by item or subscription, these rental services allow you to get the most for your money, look your best and have fun with your style, all while striving to work towards a more sustainable future for the planet.

RELATED: Onloan: Meet the Game-Changing Fashion Rental Monthly Subscription Service

phone street style

Clothing rental sites are gaining popularity

By rotation

By Rotation acts as an exclusive peer-to-peer lending service where their members can share their own wardrobes and lend to others on the app. Their users are encouraged to rotate their items among their new friends and are dedicated to building a lasting community of fashion lovers. Not only can you search for a unique designer item, but By Rotation is committed to transforming the clothing consumption habits of its users by encouraging us to “buy” sustainably.

my wardrobe

My Wardrobe lets you rent (and buy) pieces from their archives from over 500 designers. Most of their items are listed for a fraction of retail value. On the platform, you can rent a garment for up to 14 days. Their fully managed service means that all items will reach you in pristine condition, and they include rental insurance for minor wear and tear that may occur when you borrow clothes. So you can party in this dress stress-free.

For rent

Onloan is a subscription-based rental site, offering two different memberships to suit your individual needs. Depending on the number of items you want to borrow and the value of the items you want to try on, Onloan offers its services as a chance to experience the goodness of luxury fashion. Founded by friends Tamsin Chislett and Natalie Hassack, Onloan partners with the most sought-after contemporary designers such as Rejina Pyo and Stine Goya to make the brand an incredible source for those of us who have grown accustomed to relying on the street. main.


Rotaro is dedicated to disrupting the fashion world, allowing users to discover new designer brands and experiment with trendy styles. From recyclable and reusable packaging to carbon neutral delivery, Rotaro has taken its initiative a step further and has partnered with Ecologi to promote reforestation and support climate projects. They even use a new ozone cleaning method to wash their items when they are returned for minimal effect on the environment.

RELATED: Why Vintage Designer Handbags Are Making a Serious Comeback


Endless is definitely the way to shop (or rent) when looking for used and formal pieces. Unlike other sites, Endless offers the option of purchasing the item as new or nearly new. The company has also launched Endlessly Better – a sustainable strategy with clear goals that Endless dedicates its time to achieving. Working directly with the brands they stock, Endless takes care of all the care of the clothes you can rent or buy.

Hurr Collective

Founded by Victoria Prew in 2017, Hurr Collective’s goal is to “cure the bad habits of [fashion] industry’. In addition to the environmental benefits of online rental services, Prew also explains how fun they can be to use: “It’s a way to switch things up. It’s also a great opportunity to experiment with different brands.” Stocking the latest fashions and luxury pieces, Hurr is dedicated to expanding its range and moving towards a wider range of sizes above size 16 for its customers. This online empire is popular with celebrities and influencers and is also known for its pop-up shops in Selfridges Oxford Street.

Comments are closed.