‘Sheep’, ‘Cows’ and ‘Geese’ to doom Urban Outfitters Canada
For immediate release:
March 24, 2022
Brooke Rossi 202-483-7382
Austin, TX — On Saturday, PETA supporters wearing sheep, cow and goose masks will row outside the Urban Outfitters store on W. Second Street to demand that the company stop selling wool, leather, down or any material cruelly obtained from animals:
When: Saturday March 26, 12 p.m.
Or: 320 W. Second Street, Austin
It’s all part of PETA’s campaign in the nation’s “best college towns” — in which Austin ranked first overall — to call on students and other shoppers to embrace eco-friendly and animal-friendly fashion. and encourage Urban Outfitters to do the same. PETA also plastered 25 local buses with the faces of a sheep, a cow, and a goose advocating, “We want you to change. Wear vegan.
“When open-minded young people learn that sentient animals are tormented over clothes, they’re eager to hold brands accountable and embrace ethical fashion,” says Tracy Reiman, executive vice president of PETA. “Cruelty is never out of fashion, and PETA is pushing for Urban Outfitters to have a compassionate and positive impact on the environment by selling only vegan materials.”
Consumer concern for animal welfare and the environment has caused the vegan fashion market to skyrocket: shopping platform Lyst recently reported a 178% increase in page views for leather vegan, and a survey conducted by Charm revealed that approximately 73% of Gen Z consider themselves animal rights activists.
PETA notes that workers hit, kick and mutilate soft sheep for their wool; burning, electrocuting, beating and slaughtering cows for leather; plucking geese so roughly for down that they howl in pain and fear; and abusing animals for fashion in other ways.
PETA, whose motto reads, in part, that “animals are not ours to bear” and which opposes speciesism, a human supremacist worldview, also protested at the stores of other brands of Urban Outfitters across the country. For more information, please visitPETA.orgor follow the group onTwitter,FacebookWhereinstagram.