These clothing brands embody everything we love about Scandinavian fashion, with wardrobe staples and pieces with playful touches. Scandinavian women are known for their effortlessly cool style and it’s easy to inject some of that nonchalant aesthetic into your own wardrobe.
Whether you’re looking for low-key t-shirts and sweaters for your capsule wardrobe or one of the best midi dresses for a head-turning look, these Scandinavian clothing brands will give any outfit that extra edge. Comfort is a running theme in Scandi style with puffy dresses, baggy pants and oversized silhouettes, which might explain its recent popularity in our post-lockdown world.
Not as refined as French clothing brands or as flamboyant as Italian clothing brands, the appeal of Scandi style lies in its simplicity. These are garments that will make everyday dressing a breeze. Street style shots from Copenhagen Fashion Week demonstrate that Scandi style is a must-have for cool girls. With a focus on wardrobe basics, many Scandi brands champion a slow fashion approach, which also makes them one of the best sustainable fashion brands.
The best Scandi fashion brands to browse
The best Scandi fashion brands chosen by our fashion editors
Some Scandi brands, such as H&M, are household names. Then there are insider favorites like Ganni, as well as plenty of lesser-known brands worth putting on your radar.
1. & other stories
(Image credit: & Other Stories)
One of the most recognizable brands on the list, we couldn’t resist tossing this iconic brand into our roundup. At the more affordable end of the scale, & Other Stories is the Scandi equivalent of brands like Zara. With design studios in Paris, Stockholm and Los Angeles, he draws inspiration from the three cities, infusing clean Scandi style with a carefree LA attitude and a dose of Parisian flair.
The fashion editor’s favourites…
2. Baum and Pferdgarten
(Image credit: Baum und Pferdgarten)
Founded by two friends Rikke Baumgarten and Helle Hestehave in 1999, Baum und Pferdgarten fuses the distinctive styles of both women. The brand combines masculine tailoring with playful textures. Expect flowing dresses in vibrant hues, feminine ruffles and sporty jackets, all guaranteed to get you noticed.
The fashion editor’s favourites…
3. Flippa K
(Image credit: Flippa K)
If you’re on a mission to build a minimalist wardrobe, then Flippa K is for you. Founded in 1993 by Flippa Knutsson, the brand focuses on lifted basics, nodding to 90s minimalism. With versatility and longevity at the forefront, Flippa K is a one-stop-shop for your future classics, from the best blazers to cozy sweaters, all in a neutral color palette.
The fashion editor’s favourites…
4. Ganni
(Image credit: Ganni)
Who doesn’t want to be a #Gannigirl? Arguably one of the coolest brands out there, Ganni fans include Dakota Johnson and Beyoncé. Husband and wife duo Ditte and Nicolaj Reffstrup run the brand and have transformed it from a small cashmere label into an internationally acclaimed brand and the place to go for lightweight dresses, cocktail cardigans and the best fashion boots. ‘winter. Pricing hits that sweet spot between high street and designer, making it both affordable and luxurious.
The fashion editor’s favourites…
5. Turning Birger Christensen
(Image credit: Rotation Birger Christensen)
Scandi style isn’t just about minimalism and Rotate Birger Christensen is here to prove it. Created by influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with Danish brand Birger Christensen, Rotate is resolutely glamorous. There’s ’80s-inspired shoulder pads, shiny metallics and glittery textures: the ultimate going-out wardrobe.
The fashion editor’s favourites…
6. Samsøe and Samsøe
(Image credit: Samsøe and Samsøe)
Launched in Copenhagen by two brothers in 1993, Samsøe and Samsøe started with jewelry. A few years later it expanded into clothing, footwear and accessories and is now an international fashion powerhouse, stocked at Nordstrom and Selfridges. Her Scandinavian heritage still dominates, with sleek, easy-to-wear pieces and subtle nods to runway trends.
The fashion editor’s favourites…
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