Reasor’s Sees Likelihood of Online Shopping Increase by 500% with Meal Planning Platform
Reasor foods recent launch of Grocery Shopii’s white label meal planning platform in its stores exceeded expectations in terms of online sales, site visits and overall customer value.
The 17-store banner based in Tulsa, Okla., launched Grocery Shopii, an integrative subscription-based solution for small and midsize grocers, last summer under its RecipeToTable white label, and found that shoppers who engaged with RecipeToTable increased their 500% chance of checking out, according to a statement from Grocery Shopii. Reasor’s also uses Freshop for its e-commerce solutions, which Grocery Shopii has integrated into its meal planning technology since early 2021.
“It is remarkable to see the clear and immediate effects that Grocery Shopii has had on our e-commerce performance. As an independent grocer, we need to take advantage of every opportunity to stay competitive, and Grocery Shopii has enabled us to ” David Peterson, vice president of retail operations, merchandising and marketing for Reasor’s, said in a statement.
Data results so far from Reasor’s show that Grocery Shopii ccustomers are more likely to complete their purchases through to checkout – which significantly combats cart abandonment – the data results also showed that RecipeToTable shoppers’ visits are more than double what they are for shoppers not using the recipe shopping platform, and their user sessions are 3.5 times higher. Additionally, customers spend 8.6% more online when recipes drive the shopping experience on RecipeToTable, Grocery Shopii says.
Grocery Shopii said these results highlight a scenario that is key to its success: customer behavior changes when recipes are added to the digital grocery shopping experience. “Using machine learning and trending recipes from top food influencers, Grocery Shopii is able to speed up meal planning and online grocery shopping in five minutes or less,” he said.
CEO Katie Hotze, a digital marketer and longtime tech industry consultant who launched Grocery Shopii in 2019, said, “Grocery Shopii was designed as a direct response to my own frustration of trying to order groceries online for my family. We ease this process by flooding the online grocery shopping journey with fresh recipes from food authorities, all of which can be added to your cart with the click of a button.
Along with CTO and Co-Founder Michael Johnson and Culinary Director Jessica Bentley, Hotze is launching new features, functionality and extensions for Grocery Shopii in its quest to streamline the digital grocery shopping experience for everyone.
Reasor’s recently joined Brookshire Grocery Co. (BGC) as a new store banner for the regional grocer. Together with Reasor’s, BGC has more than 200 stores with more than 19,000 employee-partners in four states