Printemps opens its first American store in New York’s financial district – Footwear News
French luxury department store Printemps is coming to America.
The 157-year-old Parisian luxury retailer announced Wednesday that it will open its first US store in New York in the spring of 2024.
Located inside the historic 50-story building at One Wall Street in the Financial District, the new 54,365-square-foot store will be split-level with a frontage that measures 346 linear feet facing Broadway.
As a historic building, One Wall Street bears a similar heritage to the retailer’s iconic Parisian flagship, also a landmark. One of the store’s many highlights will be the historic Red Room interior, one of only 50 interior landmarks in New York City. Internationally award-winning Parisian interior designer Laura Gonzalez will be the project architect to create a “Paris meets New York” twist on the design.
“The United States is essential in our international development strategy and the opening in New York offers strong visibility and growth potential,” said Jean-Marc Bellaiche, CEO of Printemps Groupe, in a press release. “We believe we can bring something unique, both to its committed local consumer base and to the strong tourist flows the city welcomes.”
Bellaiche added that this new store will “pioneer” a new experiential retail format and offer a “local approach” focused on increased omnichannel experiences.
To execute these plans, Printemps has tapped veteran executive Laura Lendrum as CEO of Printemps America, Inc. Lendrum previously served as president of Saint Laurent, Gucci and Ralph Lauren for the North American market. The company said it is currently “building an experienced and dedicated team to support this strategic initiative.”
“Laura’s background in luxury, fashion, digital and hospitality is a perfect match for us,” added Bellaiche.
Founded in 1865 by Jules Jaluzot, the Printemps Group has 20 department stores operating in France. The Group is also present in the art of living with 9 Citadium stores and has become a key player in e-commerce with Place des Tendances, a fashion and beauty e-boutique acquired in 2013, and Made in Design, the European leader in retail. online collection of design furniture, lighting and decoration acquired in 2019.