NeXR Technologies SE: H&M Germany opens selected stores for virtual fitting with the AvatarCloud app



BERLIN–(COMMERCIAL THREAD) – NeXR Technologies SE (XETRA: NXR) has taken a further step in its revolutionary cooperation with H & Mbeyond. By installing the Fusion III body scanner developed by NeXR Technologies and starting the test phase of the AvatarCloud Fashion application, H&M Germany is opening selected stores for the virtual try-on of its new collection. From October 14 to November 6 of this year, H&M customers will have the opportunity to virtually try on the perfectly tailored looks from the new collection at home and outside store hours via “digital dressing rooms” in two stores in Berlin and one H&M store in Hamburg.

As part of the testing phase, customers can have a personal avatar, a digital twin, created for free with their exact measurements in scanners at participating H&M stores. NeXR Technologies’ innovative AvatarCloud app allows customers to try on matching styles of approximately 30 garments from the new collection on their own avatar. An extension of the virtual fitting offer to other collections is already technically possible.

NeXR Technologies SE: H&M Germany opens selected stores for virtual fitting with the AvatarCloud app

The technology, developed by NeXR and developed in collaboration with H & Mbeyond. for use in fashion retail, not only strives to provide an exciting digital shopping experience, but also to analyze with customers the impact that “digital dressing rooms” can have on buying behavior. H&M beyond. H&M Germany’s innovation lab, based in Berlin, is responsible for developing and piloting innovative products and services relevant to the global H&M organization.

Markus Peuler, CEO of NeXR Technologies SE: “We are very proud that H & Mbeyond. rewarded us as a trusted partner in their innovation work immediately with the test operation in three of their main stores. With our Virtual Fitting solution for H&M Germany, we have taken a new step in the deployment of our products announced for the current fiscal year. We are convinced that this cooperation will also allow us to make a long-term contribution to sustainability in the textile industry. This is a very important subject for us. ”

The AvatarCloud application is available on the Apple AppStore and Google Play. For more information on AvatarCloud and the new H&M collection, please visit:

About NeXR Technologies

NeXR Technologies SE of Berlin (XETRA: NXR) is a publicly traded technology company focused on virtual reality applications. The heart of the business is personalized digital avatars that help users perform their daily tasks more efficiently. These include viewing workout successes on one’s own avatar (NeXR Fitness), virtual clothing try-on (NeXR Fashion) or participating and designing live virtual events (NeXR Show) and presentations at distance (NeXR Seminar). NeXR Technologies has foundational skills in 3D scanner development, motion capture, virtual reality, virtual production as well as a deep understanding of data-driven and game-based business models. Based on two self-developed multi-user and versatile platforms, NeXR Technologies offers products and solutions for many user industries. NeXR Technologies SE is listed on the General Standard of the Frankfurt Stock Exchange. For more information, please visit

About H&M

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. The business idea of ​​H&M is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M Group has 51 online marketplaces and more than 5,000 stores in 74 markets, including franchise markets. In 2019, net sales amounted to SEK 233 billion. The number of employees is over 179,000. For more information, visit




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Regulated market in Berlin, Frankfurt (general standard); Unofficial regulated market in Düsseldorf, Munich, Stuttgart, Tradegate Exchange


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