Modes in Italy unveils the Paris outpost – WWD



CUSTOM MADE: The Paris Golden Triangle has a new multi-brand concept store.

After construction delays delayed work on the store, originally slated to open in June, Italian retailer Modes opened the doors of its new Paris outpost on September 29 to coincide with Paris Fashion Week, though ‘it’s not over yet.

“The world is in transition,” shrugged Modes founder and CEO Aldo Carpinteri during a tour of the new space on rue François Premier, just off avenue Montaigne. “I wanted to show the evolution.

While the drywall was still visible on the walls and ceiling in places and the wooden batons were the only coating on a concrete pillar, the concept, designed by Berlin-based architecture firm Gonzalez Haase AAS, was already visually striking.

A cyan blue staircase leads to the main space on the second floor with thick gray silk carpet floors and walls, and a paneled ceiling adorned with metallic paint that resembles sheet metal, showcasing clothing and accessories exposed.

“Light is one of the main elements that manages space in terms of unity,” said Judith Haase, half of the designer duo, who previously worked on the retailer’s outpost in the resort town. High-end Sardinian from Porto Cervo, explaining that the rug absorbs light, which means the products on display have no shadows, anchoring them to thick glass shelves with a blue border and metal brackets.

Downstairs at street level presents a sort of mirror image of the upper floor, with steel on the floor. The ceiling will soon be covered with the same gray carpet.

The mirror image concept was meant to evoke how gender became less relevant in fashion, and the collections on sale are not meant to be divided into men and women, but mixed together in space, although the overall concept is designed to be more feminine. than the brand’s other stores, to echo its Parisian environment. Three generous changing rooms feature endless mirrored walls and ceilings.

Carpinteri doesn’t believe in a cookie-cutter retail approach, and the store has been designed to fit in with its neighborhood, with a curated selection that will change regularly. “We wanted to add things that reflect the woman walking down avenue Montaigne,” said Carpinteri, “and mix the male and female collections, to find a way to mix things up that was very personal. “

For the launch, this included vintage models from Chanel and Yves Saint Laurent selected by Didier Ludot, as well as second-hand Hermès bags, as well as items from brands like Rick Owens, Jacquemus, Acne Studios and Nike.


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