Modern Mom Style Box, the first clothing rental service designed exclusively for moms is launched

NEW YORK, Sept. 14, 2021 / PRNewswire / – CaaStle, the leading B2B rental technology platform in the United States, today announced the launch of Modern Mom Style Box, the first clothing rental service designed exclusively for moms . Organized in partnership with Modern Mom Probs, the new rental service allows members to create a virtual wardrobe of versatile outfits that the modern mom needs, providing options that allow moms to upgrade their wardrobes, increase their confidence and save time.

Looking good and feeling good go hand in hand. Modern Mom Style Box aims to eliminate the days when you had to grab the same shirt at the top of the pile of laundry as you walked out the door. Blending fashion and function, the Modern Mom Style Box features everyday staples and today’s trends, giving busy moms a chance to try out new styles in an easy and affordable way.

Members can browse handpicked pieces from the collection of brands such as Anne Klein, BB Dakota, Calvin Klein, Cupcakes and Cashmere, Faherty Brand, French Connection, Leota, and more. For a flat monthly fee of $ 60, members will receive 3 items at a time that they can wear for as long as they want. When they’re ready to try something new, they can swap styles for 3 new ones throughout the month with unlimited swaps.

Modern Mom Style Box members also receive:

• Free two-way delivery
• Free ecological dry cleaning
• Opportunity to buy items they like at a reduced price

“Having accumulated a ton of information through Modern Mom Probs, many of the recurring conversations I see from moms center around self-confidence, identity, and how to find solace in the skin in which they are found, ”said Tara Clark, founder of Modern. Mom Probs. “By organizing this clothing collection with Style Box, my goal is to exploit these issues and provide moms with a fun and accessible way to feel beautiful and stylish despite the hustle and bustle of their everyday lives.”

“We’re excited to launch Modern Mom Style Box, an affordable, easy-to-use rental service with fun new styles that moms can wear every day,” said Jessica Dvorett, SVP Head of Growth, CaaStle. This collection is edited for the multifaceted lifestyle of today’s ‘modern mom’, including beloved and iconic contemporary brands to help her feel better every day and during special moments. between the two.”

For more information on Modern Mom Style Box or to register, visit: www.modernmomstylebox.com.

About Modern Mom Problems:Modern Mom Probs is a parenting and lifestyle brand offering expert advice, ideas, talks, and lessons, all designed to support and empower today’s mom. The brand was founded in 2017 by Tara Clark, author, content creator and mother who started her career at Nickelodeon, overseeing social media for Nick Jr. and Nick @ Nite. After becoming a mom and recognizing a hole in the online space for moms to authentically connect, she used her social media skills to launch Modern Mom Probs. Since then, she has brought together over 700,000 women and published her first parenting book, “Modern Mom Probs: A Survival Guide for 21st Century Mothers”, solidifying herself as the humorous and authentic voice of a generation of women, and her brand as a go-to resource for modern moms.

About CaaStle:CaaStle is an innovative B2B technology and services company that enables retailers and clothing brands to deliver their own rental experience directly to customers. CaaStle pioneered the subscription rental model in 2012 with its owned and operated brand Gwynnie Bee and now makes its proprietary technology, reverse logistics systems and infrastructure available as an end-to-end solution, known as name of CaaS (“clothing as a service”). The company’s white label approach has created a new economy for retail, allowing brands to take full ownership of the relationship with their customers, while CaaStle manages all operations and logistics on their behalf. Named one of Fast Company’s Most Innovative Companies in 2020, CaaStle proves that leasing is an essential and lucrative part of a brand’s strategy for success. For more information, visit CaaStle.com.

Media contact: Tori Mattei318911@email4pr.com 212-518-4771

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SOURCE Castle