Maison Valentino is about to release installations inspired by “Barbiecore” in major cities around the world

Valentino House creates Barbiecore-inspired installations in major cities around the world.

According to Hypebae, the luxury fashion house will install its global series ahead of its fall 2023 “Pink PP” collection. “Ahead of its Fall 2023 “Pink PP” collection, @maisonvalentino puts a pink footprint in major cities around the world with a series of installments,” as reported Hypebae.

An exclusive Maison Valentino pop-up store will take place from September 21 to October 31

Following the launch of Barbiecore-inspired installations in key venues, Maison Valentino will launch a pop-up store from September 21 to October 31, followed by a themed music night in Hong Hong on September 16.

“The campaign will take place in cities around the world. In China, it will begin with physical activations in, among other landmarks in key locations, including Aranya in the coastal city of Qinhuangdao. Valentino Pink PP will debut in Aranya district with a series of installations, followed by a dedicated pop-up store from September 21 to October 31,” said Jing Daily. “A themed music night will also be held at The Underground at The Landmark in Hong Kong on September 16.

Offline events and takeovers will take place in Paris, London, Milan, New York, Singapore, Seoul and Bangkok

The global takeover of Maison Valentino will feature online and offline events in Paris, London, Milan, New York, Singapore, Seol and Bangkok. “Additionally, the band’s signature hue will be interpreted by a number of creative minds in photography, art and video, through digital presentations,” as reported Daily Jing.