LUXURY FASHION ADOPTS DIGITAL FASHION WEEK
MODERN MIRROR SPONSORS DIGITAL FASHION WEEK NY: AN INDICATION OF THE FUTURE OF LUXURY CUSTOMERS WITH THEIR DIGITAL SELF
— Clare Tattersall, Director of Digital Fashion Week NY
NEW YORK, NY, USA, September 2, 2022 /EINPresswire.com/ — Digital Fashion Week NY announces key sponsorship by Modern Mirror, signifying the critical value of digital fashion for the future of luxury fashion brands.
As the Metaverse becomes more of a reality, the fashion industry is starting to think about how we will dress in virtual space. As DFWNY sets the narrative by creating immersive worlds where new ideas are experienced as reality, sponsorship of Modern Mirror – an innovation house creating exclusive digital tailoring experiences for luxury fashion brands from the moment where a customer walks into a store, to an everlasting digital relationship – exemplifies the future of digital fashion for brands as being truly customer-centric.
September 7-11, 2022
Digital Fashion Week NY: Into the Metaverse
Digital Fashion Week NY brings together top digital designers from around the world in virtual and real-world locations, where audiences can interact with digital fashion and find out what’s next in our digital lives.
Modern Mirror The Avant Garde Fit System (AFS) offers a solution to fashion’s digital transition and transforms the shopping experience of trying on clothes. With AFS verifying the look, fit and movement, garments can be tried on virtually in-store or online on your digital self. CEO and Founder of Modern Mirror, Nicole Reader, notes: “Through our technology, we are able to capture people’s true probability as 3D animated representations of themselves, allowing them to try and wear either ready-to-wear or one-of-a-kind collections, unlocking the next level of personalization in the metaverse through their digital selves.
“Modern Mirror’s sponsorship is very important to Digital Fashion Week NY,” says Clare Tattersall, Director of DFWNY, “their partnership is validation that the luxury industry is thinking beyond gimmicks, to delivering digital fashion solutions. that really create a more exquisite customer experience.”
About the modern mirror
Modern Mirror is an innovation house that creates exclusive digital tailoring experiences for luxury fashion brands, from the moment a customer walks into a store, to an everlasting digital relationship.
The Avant Garde Fitting System (AFS) brings a solution to the digital transition of fashion and transforms the shopping experience of trying on clothes. With AFS verifying the look, fit and movement, garments can be tried on virtually in-store or online on your digital self.
Modern Mirror offers models the opportunity to maintain their exposure and maximize their careers, staying relevant in a rapidly changing industry while retaining power and control over their own data, capturing their 3D body scan data for them to that they can fire them and stay relevant. while continuing their careers in the Metaverse.
About Digital Fashion Week NY
DFWNY is the lens through which we can see the future of the fashion industry. A hybrid fashion show and immersive exhibition, DFWNY explores the changing realities of fashion seen through the lens of IRL X URL. By juxtaposing new technologies with top fashion designers, the show explores innovative ways to wear, interact with and discuss fashion.
Press kit: digitalfashionweek.NYC/press kit
Hi-res images: digitalfashionweek.nyc/hi-res-images
More information: https://digitalfashionweek.NYC
Contact: Clare Tattersall, press@digitalfashionweek.NYC
New York Digital Fashion Week
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