Louis Vuitton under fire in China for refund policy, Retail News, ET Retail


New Delhi: French luxury brand Louis Vuitton also has a “double standard” refund policy, China Central Television (CCTV) reported, which will heighten Chinese consumers’ anger over discriminatory brand return policies international, said the Global Times.

The report came after Canadian luxury parka maker Canada Goose sparked backlash among Chinese consumers for its discriminatory return policy in the Chinese market.

In addition to Canada Goose, a number of other international brands have also adopted different after-sales policies between China and other markets, according to the CCTV report, which cites Louis Vuitton as an example, according to the report. .

The report states that in the United States and Canada, merchandise can be returned for a full refund within 30 days of the date of purchase. However, a customer service employee for the brand in mainland China told the Global Times on Saturday that goods purchased from their Chinese stores are non-refundable and only those purchased online are refundable within seven days of receipt. Both can be returned for exchange within 30 days of purchase.

Additionally, on Louis Vuitton’s official websites in the United States and Canada, its return and exchange policy states that returns will be accepted for exchange at any independent Louis Vuitton store in the world, anywhere in the world. except Brazil, China, Colombia, Dominican Republic, India and Jordan. , Kazakhstan, Korea, Lebanon, Mexico, Russia etc.

The brand’s various return and exchange policies also sparked further anger among Chinese consumers on Chinese Twitter-like social network Sina Weibo on Saturday, the Global Times said.

“You contribute greatly to his income in the market, while he conducts a discriminatory policy against you. What is the problem with you ? A Chinese netizen named Xiaomei2005 said on Weibo, hinting that Chinese consumers should not buy from the brand.

Internet users are also calling for the review of market regulations in China to better protect the rights and interests of Chinese consumers, the report added.


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