LAUNCH OF AN EXCLUSIVE CAPSULE COLLECTION
MUNICH, November 16, 2022 /PRNewswire/ — Luxury online retailer Mytheresa and historic Parisian fashion house Balmain have collaborated on an exclusive capsule collection, available worldwide on November 16e2022.
True to the house’s impressive couture heritage and creative director of Balmain by Olivier Rousteing A decidedly modern vision, the 14-piece capsule is all about confidence-boosting silhouettes with cutouts, padded shoulders and sheer illusions.
The collection is the most spectacular party capsule this holiday season and features sequins and rhinestones on bodysuits and crop tops, sultry dresses and skirts, in eye-catching silvers, hot pinks and green. Along with the exclusive dazzling pieces, Rousteing has also created a perfectly tailored double-breasted jacket and pant set, adorned with the house’s signature embossed buttons.
Olivier Rousteing: “For our third collaboration with Mytheresa, we all knew from the beginning what the theme had to be: the party. Obviously, these are the months when we all get together with friends and family for all the parties and to ring the news But more than that, now that it seems like we are finally moving past the lockdowns, anxieties and cancellations of the past few years, doesn’t it seem so right to laugh, dance and raise a glass of champagne? ‘s why my team and I were inspired by the legendary clubs and happy nightlife of the 80s – we channeled the incredible nightlife of this festive moment, adapting several iconic Balmain designs to reflect the joyful sensuality of the dazzling disco era.
The Balmain x Mytheresa exclusive capsule collection launched worldwide on Mytheresa from November 16e within a dedicated editorial story led by Mytheresa’s Chief Creative Officer Julien-Paulphotographed by Sarah Blaisand presenting models Aiden Curtiss and Ana Yarlin Mateo.
Please find high resolution product images as well as editorial images ready for download here:
More than 75 years ago, when Pierre-Balmain first introduced his “New French Style”, it immediately became clear to all that his eponymous house offered a decidedly fresh, bold and feminine take on haute couture, which broke with many well-established conventions of the time. His audacity paid off. Pierre-Balmain became one of the few young French talents who ushered in the golden age of couture in the middle of the century and helped to reestablish Paris as the fashion capital of the world.
Since 2011, creative director of Balmain Olivier Rousteing inventively relies on by Pierre Balmain extraordinary legacy, while always staying true to his own determination to design clothes that reflect how his inclusive, powerful and global spirit Balmain Army wish to live today. The result is a unique and instantly recognizable Balmain silhouette, style and attitude that showcases the singular craftsmanship of the house’s famous ateliers, while constantly referencing a rich Parisian heritage.
Mytheresa is one of the world’s leading luxury fashion e-commerce platforms, shipping to over 130 countries. Founded as a boutique in 1987, Mytheresa went online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children. In 2022, Mytheresa expanded its luxury offer to decoration and lifestyle products with the launch of the “Life” category. The very careful selection of more than 200 brands focuses on real luxury brands such as Bottega Veneta, Burberry, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, Valentino and many more. Mytheresa’s unique digital experience is based on a focus on high-end luxury buyers, exclusive product and content offerings, cutting-edge technology and analytics platforms, and high-quality service operations. The NYSE-listed company achieved GMV of €747.3 million in fiscal 2022 (+21.3% vs. FY21). (https://investors.mytheresa.com).
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