Label Insight, FARE partner on the app to help consumers identify food allergens
CHICAGO – Label Insight and FARE, a private funder dedicated to food allergy research and education, partner to provide transparent food information to help allergy shoppers better control their purchases food and drink.
About 85 million Americans suffer from food allergies or intolerances to the nine major food allergens. Through this partnership, Label Insight will integrate its database into the upcoming FARE Living application to expand its capabilities and enable consumers to identify products that meet their specific dietary considerations for food allergies and intolerances.
“Whether it’s online or in a physical store, shopping for groceries can be a daunting task if you live with a food allergy or have an intolerance,” said Lisa Gable, CEO of FARE. “Our partnership with Label Insight will allow us to take our initiatives to the next level, including working with food manufacturers to expand their database and to voluntarily move to clear and consistent precautionary labeling of allergens. ”
By leveraging data from Label Insight, the upcoming FARE Living app will have access to over 540,000 Universal Product Codes (UPCs) for food and beverage label information. The FARE Living app will give users more control while shopping for groceries by highlighting key allergens. The specific information that will be available includes products containing the nine main food allergens: egg, milk, peanut, tree nuts, wheat, soy, fish, shellfish and sesame, as well as information on common food intolerances.
“The partnership with FARE not only helps the millions of Americans who experience allergic reactions to food ingredients, but also shows unprecedented confidence in our data,” said Sherry Frey, vice president of health and wellness at NielsenIQ, the parent company of Label Insight. “We believe this will create a safer and overall better customer experience for shoppers who face these dietary restrictions every day and help retailers better understand their consumers and tailor offerings that meet their needs.”