Label Insight and FARE announce partnership to strengthen advocacy and market awareness around allergens and intolerances | Business



CHICAGO – (BUSINESS WIRE) – Sep 16, 2021–

Label preview, a NielsenIQ the company and the leader in product attribute-driven growth in the Consumer Packaged Goods (CPG) ecosystem, and RATE, the largest private funder dedicated to food allergy research and education, today announces a partnership to further empower people living with food allergies and intolerances by providing them with transparent information on food allergies and intolerances. food products to gain additional control when shopping for food and drink.

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With an estimate 85 million Americans avoiding at least one of the top nine food allergens due to food allergies and intolerances, including 32 million with life-threatening food allergies, there is a direct benefit to brands, retailers and manufacturers of CPG increase product transparency and provide resources that allow customers better access to products that meet their dietary needs. Through its partnership, Label Insight will integrate its database into the upcoming FARE Living app to expand its capabilities and enable consumers to identify products that meet their specific dietary considerations for food allergies and intolerances.

“Whether it’s online or in a physical store, grocery shopping can be a daunting task if you live with a food allergy or intolerance,” said Lisa Gable, CEO of FARE. “Our mission at FARE has always been to raise awareness and educate people to improve the lives of those who suffer from food allergies and intolerances. Our partnership with Label Insight will allow us to take our initiatives to the next level, including working with food manufacturers to expand their database and to voluntarily move to clear and consistent precautionary labeling of allergens. Thanks to Label Insight’s trusted database, which they are constantly improving, we are confident that we are taking another step towards creating a safer world for everyone, whatever their dietary needs.

By leveraging data from Label Insight, the upcoming FARE Living app will have access to over 540,000 Universal Product Codes (UPCs) for food and beverage label information. The FARE Living app will give users more control while shopping for groceries by highlighting key allergens. The specific information that will be available includes products containing the nine main food allergens: egg, milk, peanut, tree nuts, wheat, soy, fish, shellfish and sesame, as well as information on common food intolerances.

“The partnership with FARE not only helps the millions of Americans who experience allergic reactions to food ingredients, it also shows unprecedented confidence in our data,” said Sherry Frey, vice president of health and wellness at NielsenIQ. “We believe this will create a safer and overall better customer experience for shoppers who face these dietary restrictions every day and help retailers better understand their consumers and tailor offerings that meet their needs.”

To learn more about Label Insight and how FARE is driving change by strengthening advocacy and awareness around food allergies and intolerances in the market, please visit: and

About NielsenIQ

NielsenIQ is the leader in providing the most comprehensive, unbiased view of consumer behavior, globally. Powered by a revolutionary consumer data platform and powered by rich analytics capabilities, NielsenIQ enables bold and confident decision making for the world’s leading consumer goods companies and retailers.

By using comprehensive data sets and measuring all transactions equally, NielsenIQ provides customers with a forward-looking view of consumer behavior to optimize performance across all retail platforms. Our open philosophy of data integration results in the most influential consumer data sets on the planet. NielsenIQ provides the full truth.

NielsenIQ, an Advent International portfolio company, operates in nearly 100 markets, covering over 90% of the world’s population. For more information visit

About FARE

FARE is the world’s leading non-governmental organization engaged in food allergy advocacy and the largest private funder of food allergy research. Our mission is to improve the quality of life and health of people with food allergies and to give them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation, and new approaches to manage the disease . To learn more about FARE, visit

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SOURCE: Insight on labels

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PUB: 09/16/2021 9:00 a.m. / DISC: 09/16/2021 9:02 a.m.

Copyright Business Wire 2021.


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