Julie de Libran opens her first boutique in Paris

PARIS – Two years later launch your brand, Julie de Libran opened its first physical location in Paris, an intimate space on the Left Bank that houses both a boutique and a workshop where some of his limited edition creations are made.

The boutique at 3 rue de Luynes, not far from his apartment in Saint-Germain-des-Prés, offers both its ready-to-wear creations and jewelry made in collaboration with the Chanel-house belonging to Goossens. Customers can also make an appointment to order bespoke sewing pieces.

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The space, filled with vintage furniture, is in tune with de Libran’s individual approach. So far, she has arranged home dates and sold her designs online through her own online store and Matchesfashion, but the designer wanted a more informal setup where customers could try on the clothes at any time.

“Making an appointment is wonderful, but it’s not for everyone,” she said, noting that some people aren’t comfortable buying online either.

“I mean, I’m a little old fashioned that way. I don’t buy online, to tell you the truth. I don’t even buy jeans or t-shirts. It’s just something that I love to try. I love the experience, ”she explained.

Julie de Libran in her Parisian boutique.  - Credit: Courtesy of Julie de Libran

Julie de Libran in her Parisian boutique. – Credit: Courtesy of Julie de Libran

Courtesy of Julie de Libran

Former art gallery, the shop is open from Tuesday to Friday from 10 a.m. to 6 p.m., and on Saturdays by appointment.

“I wanted to make it a bit like a living room for people to come over for coffee, to have a glass of champagne – just time together,” said de Libran, who recently introduced his brand to the United States via a series. personal messages. presentations in places like New York and Malibu.

“When I travel with the collection, when I invite home, it’s a question of exchange,” she added. “By doing this in a more private way, I realized that in fact this closeness has worked so far, due to my limited quantities that I haven’t really been able to develop much more.”

The old one Sonia rykiel designer works mostly with dead fabrics, which means there are rarely more than 20 examples of a given design. Last year, she also initiated collaborations with the lingerie brand Eres and the Charvet blouse.

Thanks to its partnership with Nona Source, which offers high-end re-sourced materials from LVMH Moët Hennessy Louis Vuitton fashion houses, it now has a little more flexibility to respond to individual requests, such as the adjustment of the length or size of its pieces.

His couture creations, for their part, are made with the Chanel-Workshops owned by Paloma and Lesage, both hosted by the French luxury brand new craft center on the outskirts of Paris.

De Libran is open to expanding distribution going forward, but for now is content to keep the business small, especially given the lingering uncertainty caused by the coronavirus pandemic. “I’m happy to be able to invite people to come,” she said.


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