In pictures: Emilia Wickstead opens flagship store in London

Luxury fashion designer Emilia Wickstead has opened a new flagship retail space in London.

Located at 152-153 Sloane Street in Belgravia, the 370m² store occupies two floors and allows customers to discover the full range of Emily Wickstead products and services.

The ground floor ready-to-wear houses and accessoriesas well as a show dedicated to bespoke and bridal. This “VIP lounge” offers nuptial services and allows customers to discover the brand’s tailor-made and tailor-made offer. The ground floor features Wickstead’s home and lifestyle items.

Emily Wickstead

The shop the interior aims to reflect the timeless and sophisticated aesthetic of Emilia Wickstead. After almost a year of renovations, the space has been transformed to harmonize the traditional and modern aspects of Wickstead’s vision.

Reference to traditional Milanese and Venetian architecture, the design pays homage to Italian rationalism and the work of architect Piero Portaluppi, reflecting the simplicity and deceptive proportions of an Italian palace. The interiors also pay homage to Wickstead’s formative years in Milan, which serve as a continuing point of reference in his work.

Founded in 2008 by New Zealand designer Emilia Wickstead, the label is a British luxury fashion brand known for its ready-to-wear and bridal collections. The brand has become the epitome of modern femininity and the designs are known for their modern silhouettes and strong use of color.

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