GRAZIA USA HOSTS ZERO BOND LAUNCH PARTY TO CELEBRATE INAUGURAL PRINT
The fashion industry and Grazia staff gathered at the Private Members’ Club to celebrate the monumental occasion and preview the first luxury publication of its kind.
NEW YORK, NY, UNITED STATES, October 13, 2021 /EINPresswire.com/ – On Tuesday, October 12, Grazia USA, the American version of the Italian fashion bible Grazia from Mondadori Group, celebrated its debut in the print publication in the world’s largest luxury market with a Zero Bond cocktail at New York.
The evening was co-hosted by Brendan Monaghan, Executive Vice President and Global Brand Director and David Thielebeule, Editor-in-Chief of Grazia USA, who were joined by industry executives, VIPs and personalities from New York for the celebration.
Notable attendees at the exclusive industry event included; Maxwell Osbourne, Victor Glemaud, Elisabeth Jones Hennessy, Nathan Orsman, Nikoloz Makhatadze, Carly Cushnie, Thom Filicia, Brian Atwood, Jake Deutsch, Sabine Heller, Evan O’Hara & Gigi Burris.
Grazia USA made its digital debut in fall 2020 with online cover star Kim Kardashian West. The very first print issue of the quarterly fashion and lifestyle book began circulating at the end of September 2021 and is now available nationwide with three inspiring cover stars; South Sudanese-British model and designer Alek Wek, America’s most decorated Olympic track athlete Allyson Felix and HBO Max’s Gossip Girl star Jordan Alexander.
“Grazia’s arrival in the United States is a highly significant event, the first time that an all-Italian fashion magazine has landed on the American market with a formula that perfectly meets the new needs of readers, users and businesses” , Ernesto Mauri, CEO of Mondadori Group, said. âIn today’s historical conjuncture, it is a testament to the strength of the brand which has always been at the forefront, becoming an internationally renowned icon, building on its authoritative content and unmistakable identity.
Over 100 guests were invited by Grazia USA to the Tuesday night celebration to enjoy cocktails and canapes while The Misshapes provided the soundtrack for the event. White pampas and dwarf palm fronds dotted the custom Jones Alley marble bar, and the magazine’s oversized images served as the backdrop to the member’s lounge lobby. Editorial footage looping through the screening room provides a glimpse into the good life and transports revelers to faraway destinations.
The revelers all left with the inaugural issue of Grazia USA in hand, featuring premium content on fashion, beauty, arts culture and travel, packaged in a chic, branded tote bag.
The evening was made possible by the generous support of Byte.
All event participants were required to present full proof of vaccination upon entry.
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Grazia is the bible of Italian fashion, published by the Mondadori group. For 80 years, Grazia has been keeping pace with changing tastes season after season, style after style. At the pinnacle of quality and design, Grazia is the most accomplished ambassador of the “Made in Italy” brand and is a privileged advertising vehicle for design, fashion and beauty companies. Thanks to its experience, excellence and brand value, Grazia is the first Italian weekly magazine to extend its successful formula abroad with 21 editions worldwide in 23 countries, thus creating the most popular magazine network. market dynamics and the global platform graziamagazine.com.
ABOUT PANTHEON MEDIA GROUP, LLC:
Pantheon Media Group (PMG) is a new generation independent media company bringing one of Europe’s most prestigious fashion magazines to the world’s largest fashion market. PMG is the exclusive publisher of Grazia USA, the latest franchise of the iconic fashion bible, first launched in Italy in 1938. Also focusing on beauty, culture, society, status, fame and luxury, Grazia USA publishes first digitally and later in print, with the release of its first of its 400-page quarterly magazines in 2021. Grazia USA does more than just inform and inspire an educated audience of influential readers: it looks like nothing the fashion industry in the United States has ever seen. We don’t serve the readers, we serve the users. PMG is a 360-degree media company that is ready for the future, expanding storytelling to virtual and augmented reality, video, TV, audio, e-commerce, live events, content brand, innovative advertising solutions and beyond. PMG is headquartered in New York.
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