Dream Pops to Reinvent More ‘American Cult Classics’ After Fundraiser

LOS ANGELES – Dream Pops, a maker of better-for-you frozen novelty, has raised $ 6 million in funding from a list of institutional investors, packaged food entrepreneurs, celebrities and professional athletes. The brand plans to use the recipes to expand into new product categories, including shelf-stable sweets and desserts, next year.

Founded in 2018, Dream Pops manufactures and markets plant-based frozen desserts formulated with coconut milk, coconut sugar, fruits and herbs. Inspired by Colombian paletas, the varieties include mixed berry, chocolate with lion’s mane mushroom, vanilla matcha, coconut latte, and mango rosemary. The pops have a geodesic shape designed to prevent drips and sticky fingers. The company also makes Dream Bites, which are popping frozen desserts coated in vegan chocolate.

Upcoming product launches will reinvent “American cult classics” with nutritional profiles similar to the brand’s staple offerings, said David Greenfeld, co-founder and CEO of Dream Pops.

“A growing number of American consumers are looking for traditional sweet treats without all the junk, like artificial flavors, corn syrup and sugar, prompting a number of emerging brands to reinvent classic items, such as KitKat and tumblers. peanut butter, with a feel-good twist, ”Mr. Greenfeld said. “Dream Pops is thrilled to be part of this movement to help everyday shoppers eat better without sacrificing taste. “

Contributors to the fundraising round included Melitas Ventures, Dan Levitan of Maveron, Will Roush, Michael Chetrit of Chetrit Ventures, Michael Rubin of Fanatics; Cam Newton, Steven Izen of Lokai, Mike Fata of Manitoba Harvest, Jake Kassan of MVMT, Scott Belsky of Behance, Mark Birnbaum of Catch Hospitality Group, Eric Emanuel; Mike Heller and Dave Spencer of Talent Resources, AE Ventures and Diego Boneta.

“In this cycle, we were eager to bring together a group of multi-faceted investors, entrepreneurs and institutions who believe in funding a challenger brand that can deliver the same forgiving products as the heavyweights in the confectionery industry,” but with 100% vegetable and better ingredients. ingredients for you, ”Mr. Greenfeld said.

Dream Pops will also use the new capital to increase manufacturing capacity, introduce new products, grow its direct-to-consumer business and build its team. The products are available in more than 3,500 points of sale across the country.

“Our 100% plant-based, healthier treats are here to stay, and we can’t wait for consumers around the world to discover our brand and add it to their daily dessert routine,” said Greenfeld.