Digiphy Announces New $1.5M Funding to Help Brands Go Beyond the Label
Company created by Google, YouTube and Disney ad tech and marketing alumni launches cutting-edge platform to enable brands to forge stronger connections with their customers, centered on trust and transparency
LOS ANGELES, June 1, 2022 /PRNewswire/ — Digiphy, a contextual marketing, commerce and traceability platform, today announced that it has raised $1.5 million from the world’s largest venture capital firms, including Gaingels, M13, Builders & Backers, EYRIR Ventures, Sify Ventures, among others. With this new funding, Digiphy will publicly launch its cutting-edge new platform to help brands go beyond the label and connect directly with their customers as they transform their product packages into triggered interactive digital storytelling displays. by QR codes.
“Brands have become accustomed to leveraging third-party data in the digital world to reach customers, but in this new post-cookie world, they’re being forced to rethink their engagement strategy,” said Sarah Wagman Ellenbogen, CEO and co-founder of Digiphy. “We help brands meet customers where they are by delivering relevant and meaningful content, when it matters most. Our platform enables brands to extend their product packaging into the digital realm to cultivate customer loyalty. customers, foster trust and increase sales.”
Honored by Fast Company as part of their World Changing Ideas 2022, the founders of Digiphy Sarah Wagman Ellenbogen, Olivier Lucette, Chris Scottand Heida Helgadottir built the platform to help brands meet the growing demand from customers to learn more about the products they buy, consume and bring home. By bringing together their vast experience and knowledge of YouTube, Google, CAA, The Walt Disney Company, Niceland Seafood, and theAudience, and funneling it into Digiphy, they have created a cutting-edge, self-service, no-code platform. to unlock product traceability and enhanced storytelling for brands. Redefining the relationship between consumer and brand, Digiphy gives brands real-time insight into engagement metrics, transforming their interactions with customers.
In early pilots, the platform’s ability to deliver timely and useful information, from a brand’s history and provenance, to discount codes, promotions, recipes, instructions, traceability information, etc., has attracted leading customers in food and beverage, restaurant, cannabis, fashion, beauty and retail. Early customers using Digiphy are achieving a 10-20% conversion rate on engagement, compared to the industry standard of 2-3%, and that’s only scratching the surface of what’s possible. Key integrations with Shopify, Google, Mailchimp, Ripe.io and GS1 provide a one-of-a-kind solution centered on trust and transparency.
“At True Story Foods, we believe that good goes beyond the plate, but until now it has been difficult to create an in-store experience that would allow potential customers to learn more about us and to accompany us on our journey,” said Valeria Fiorito, marketing manager at True Story Foods. “By adding Digiphy’s QR code technology to our packaging, we can now bring to life our mission to provide delicious, natural foods that are deeply rooted in ethical values and practices. packaging in a dynamic way, engaging customers in our story right from the grocery aisle.”
With traceability and verification at its core, Digiphy is designed to appeal to today’s mobile consumers and their growing demand for third-party verified product information. Brands can seamlessly integrate supply chain traceability and claims verification blockchain data directly into the platform.
“With Digiphy, brands can continue to build consumer trust, leveraging our blockchain technology,” noted Ricardo Accola, Head of Innovation and Partnerships at Ripe.io. “Thanks to this state-of-the-art platform, consumers can now access, directly from their mobile phone, transparent and reliable information on the journey, origins and quality of their food.”
To learn more about Digiphy and its new, still-active marketing and commerce platform, visit www.digiphy.it.
Digiphy is a next-generation contextual commerce and marketing platform that redefines the consumer and brand experience. We elevate brand storytelling and deliver dynamic digital experiences from any physical product. By combining a QR code generator with a suite of flexible content templates and third-party traceability and verification data, Digiphy’s codeless solution enables brands to go beyond the label and forge relationships. stronger customers based on trust and transparency. In doing so, Digiphy helps validate customer buying decisions at critical moments of interest. With built-in analytics and reporting features, brands have access to valuable customer data and insights to drive conversions, optimize content strategies, and increase engagement. To learn more, visit www.digiphy.it.