Collaboration between Hublot and A-Cold-Wall’s Samuel Ross on a Big Bang Tourbillion – Robb Report
Hublot wants to put a sculpture on your wrist. At least, that’s the artistic philosophy behind his latest release.
Made in collaboration with the brand ambassador and A-Cold-Wall founder Samuel Ross, the new watch reflects the artworks the British fashion designer has created to mark their partnership in 2020. It is the first collaborative watch between the two, and is aptly named the Big Bang Tourbillion Samuel Ross.
The watch is nothing if not striking. It sports a 45mm satin polished case with an eye-catching orange crown, lug and strap. Its main design element, however, is a bonkers titanium hexagonal mesh that mirrors tiny honeycombs, which you’ll spot on the watch case, openworked dial, caseback, and bracelet.
“Samuel Ross’ 360-degree approach is unique and clever, integrating watch, packaging, communication and visual identity,” Hublot CEO Richard Guadalupe said in a statement. “What is so special about this collaboration is the direct interaction between design and object, ideas and form.”
Indeed, fans of Ross’ high-end streetwear designs will easily associate the watch’s use of geometry with his technical apparel and accessories. The example’s color choice, however, deviates somewhat from the designer’s garments, which primarily rely on a darker color palette. In this case, the bright hue – which is also present in the original artwork – represents energy and optimism. The honeycomb design, on the other hand, is meant to reflect things seen in nature, such as a beehive, snake scales, or even a snowflake. Powered by the Hublot HUB6035 caliber, the timepiece offers an impressive 72-hour power reserve.
Ross is the youngest artist to have collaborated with the Swiss watchmaker. At just 25, he started A-Cold-Wall, which became known for its original use of materials and for incorporating brutalist and abstract art concepts. In 2019, Ross won the Hublot Design Award for his multidisciplinary approach to design, as well as for two objects he created, Concave 1 Steel Bench and Terminal 1, which were made from recycled materials. Clearly, that was the start of an intriguing partnership – and now there’s a watch to show for it.
You can order the Big Bang Tourbillion Samuel Ross watch now on Hublot.com and at select retailers.
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