Children’s sportswear explodes with private label in mind


Private label clothing has been a major trend in recent years, especially in leisure and sportswear. Dick’s Sporting Goods introduced VRST, while Kohl’s, JCPenney, Target, Big Lots and other retailers introduced new or expanded lines. Walmart has expanded its free assembly line to include kids and has partnered exclusively with Justice.

New data follows The other report from the NPD groups which noted that more consumers are visiting stores in person again, accounting for 64% of all retail sales in September 2021, while e-commerce sales are slowing.

Aside from private labels, Nike, Adidas and Under Armor were the leading brands of children’s sportswear in terms of revenue, although they all lost market share or remained stable from 2020. The Market share increased for brands like Champion, Jordan, Reebok, and other smaller brands.

Girls’ sportswear revenue, up to October 2021, was about 45% lower than boys’ sportswear, although sales grew faster for girls’ products. In the largest sportswear categories, shorts and sweatshirts were the fastest growing product categories for girls, while t-shirts and sweatshirts dominated sales in the market. boys segment.

“The reopening of schools and the restart of sports activities gave an additional boost to the activity of children’s sportswear this year, making children’s products the stars of sportswear for the third quarter,” said Powell. “The return to more social activities will only add to the strength of the market during the holiday season this year and into 2022.”


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