Chico’s announces the appointment of two senior executives



Chico’s FAS, Inc. has appointed Nancy Johnson SVP, GMM merchandising and design for the Chico’s brand and Dimple Rao VP, Product Management.

In the new role, Johnson, the company said, will be responsible for Chico’s product, design and overall strategy, and she will report directly to Molly Langenstein, president and CEO of Chico’s FAS. Dimple Rao, the company added, will oversee the architecture and design of the end-to-end customer experience and report to Jay Topper, the company’s chief digital officer.

“Nancy is a results-driven, customer-driven leader with in-depth product and sourcing knowledge and has successfully built several brands that have contributed to consistent revenue growth in an omnichannel market,” said Langenstein , adding: “Dimple has a proven track record of driving customer growth, revenue and digital adoption using product design and development, customer experience transformation and marketing. I am proud to welcome Nancy and Dimple at the FAS in Chico.

Two female executives will join Chico’s

Johnson has over 30 years of merchandise experience and joined Chico’s FAS after working at Macy’s Inc., where she was Executive Vice President of Private Label Heading All Women and has a proven track record in creating , the launch and recovery of many private brands of Macy’s. , leading the highest growth years.

“I am delighted to lead the product and design teams as we continue to strengthen the Chico’s brand,” said Johnson.

Rao, the company added, has over 15 years of experience developing and implementing key customer experience improvements in complex global retail and online environments. She joined Chico from SPINS, where she was Senior Vice President, and prior to SPINS, Rao was Vice President of Product Management, User Experience and Design for the Consumer and Floral Business Units of FTD.

“I am honored to join the FAS team in Chico. I am passionate about customers and their fashion needs and look forward to improving their end-to-end experiences, ”added Rao.


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