California Giant unveils new label and website for consumers – Produce Blue Book
WATSONVILLE, CA – DEC 6, 2021 – California Giant Berry Farms, BB #: 121061 a leader in fresh and sustainable berries, today unveiled its new website, www.calgiant.com.
An extension of the brand’s evolution, the new website expresses California Giant’s commitment to delivering the highest quality berries in the most sustainable manner through enhanced educational content.
At the same time, the company released a new clamshell label design; a modern take on the classic brand badge. The redesigned label incorporates the company’s legacy colors that consumers recognize when they shop for their favorite berries.
The label update applies to all California Giant conventional and organic strawberries, blueberries, raspberries and blackberries, and will be phased in to produce sections through spring 2022.
“It’s very exciting to see the new label design start to roll out,” said Kyla Oberman, director of marketing at California Giant Berry Farms. “After reviewing design concepts for the past 18 months, we’ve partnered with members of our Berry Perks loyalty program – a group of over 7,000 consumers – to refine and ultimately choose the final design direction. We are already receiving fantastic feedback from our business partners who love the updated and clean look.
Reflecting the new clamshell label, the updated website sports a clean design. The site offers an easy to use interface, developed with the user experience in mind and provides a wealth of information for those who want to learn more about the high quality berries from California Giant Berry Farms. New website features include:
• BUY NOW PURCHASING TOOL: The new site offers a shopping tool that improves the in-store product locator. Shoppers can simply go to the product search page and click “Buy Online” to add them to their favorite grocery store’s online shopping cart.
• SUSTAINABILITY: The brand’s long-standing focus on sustainability has come to the fore through communications regarding its triple bottom line: People, Planet, Profit. Users can now learn more about the company’s various sustainability initiatives that span from the field to headquarters and its various certifications.
• UPDATED BLOG AND ENHANCED RECIPE FILTER: Updates to the blog user experience and recipe collection have turned the respective pages into easy-to-navigate resources. Users can now easily search for recipes and filter by food preferences, berry type, seasonality and more.
“Consumer demand for information is at an all time high,” Oberman said. “The new site delivers the content consumers are looking for – from how to select and care for berries – to content that communicates who we are as a company and our sustainability initiatives.
California Giant Berry Farms invites visitors to explore the new website at www.calgiant.com.
ABOUT CALIFORNIA GIANT BERRY FARMS
California Giant Berry Farms started out small. With a passion for premium strawberries and the optimum growing conditions in the Pajaro Valley, three longtime friends have partnered with a simple mission in mind – to provide only the best strawberries and give back to the community that brings them back. a high. Almost 40 years later, California Giant has grown into a global family of people passionate about delivering the best strawberries, blueberries, raspberries and blackberries. Quality, consistency and community inspire the mission and values that continue to support us. Because the bigger the smile, the better.