Fashion collaborations are born in unique and inventive ways.
In the past, we’ve seen luxury fashion brands partner with the worlds of gaming, anime, and pop culture, bringing together a meeting of minds to capture fans’ attention. Accustomed to unique collaborations and partnerships, Burberry has announced a partnership with the award-winning manga series “Blue Period”.
As the Before the Burberry x Roblox partnership in which the brand introduced its signature Lola bag to the gaming world via five virtual designs and limited-edition emotes, the iconic bag is once again at the center of the new partnership.
Burberry’s collaboration with “Blue Period” is rooted in creativity and self-expression. The award-winning manga series written and illustrated by Tsubasa Yamaguchi offers an exciting avenue for the brand to explore. For this exciting partnership, the author has created a limited-edition Burberry-inspired issue that features a bespoke story and includes a character named after the brand’s signature quilted bag, Lola.
Channeling the attitude of the Lola bag, Yamaguchi’s unique tale continues to be shaped by the values of the series and depicts an emotional journey in which Yatora and Ryuji meet a new character, Lola.
Inspired by her bold demeanor, inner strength, purity, and freedom of self-expression – traits embodied by the Lola bag – Yatora begins to admire Lola and the way she has organized a life he wants, a life that is free. from the outside and internal constraints.
Merge fashion and manga
While creating the story, “Blue Period” author Tsubasa Yamaguchi revealed that he’s watched Burberry being featured on television since he was a child. “It’s one of those brands that I not only know but also admire. That’s why I was really surprised to be offered this opportunity to collaborate, and to be honest, I was afraid that the project is not feasible.
Yamaguchi adds that when the discussion progressed and the collaboration was decided, he also thought deeply about why “Blue Period; was chosen. “I’ve come to think about the things that only manga can do and those are the things that I have to do. As Burberry is a brand that I admire, I’ve been careful not to treat it with undue respect. and I tried to work the same way as usual. I felt this was the best way to show my respect to Burberry and I hope this feeling will be passed on to Burberry fans.
Reflecting a shared belief in creativity opening up spaces and enriching people’s lives, this special issue is designed to celebrate the journey that comes with creativity and the positive impact of pushing boundaries. Additionally, Burberry has also partnered with Arts Initiative Tokyo – a non-profit organization that offers young people from disadvantaged backgrounds an open approach to learning through art and expression – and his beloved Me project.
Dear Me organizes workshops, conferences and events where participants can learn together about art as well as the problems and social systems they face.
As for the limited edition number, Burberry will make it available to visitors for free at all Burberry stores in Japan from Saturday, August 20, 2022. For those who cannot access a store, the problem will also be available to view online. Exclusive mobile phone wallpapers designed by Tsubasa Yamaguchi will also be available for download from Burberry’s LINE account.
To encourage community involvement in the arts and celebrate the story behind this special issue, Burberry will also stage a takeover of its Omotesando store. The interior of the store will be adorned with enlarged manga illustrations of Yatora, Ryuji and Lola. There will also be an immersive history exhibit on the third floor of the store, presented in an immersive museum-style format.
(Images: Burberry)
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