Burberry Appoints Versace Luxury Goods Expert Jonathan Akeroyd As CEO
The 54-year-old will replace Marco Gobbetti, who announced in June that he was withdrawing at the end of the year. The latter goes to the head luxury products Salvatore Ferragamo group, an opportunity that will allow him to return to Italy and be closer to his family.
Akeroyd has been the boss of Gianni Versace, based in Milan since 2016. The label was sold to the American group Capri, behind Michael Kors, in 2018. Previously, Akeroyd managed Alexander McQueen for over a decade, overseeing a turnaround there.
He has also held management positions at Harrords.
The new chief executive will receive a salary of Â£ 1.1million per year, along with bonus opportunities.
Akeroyd said: “I can’t wait to return to London where I first built my career in the luxury industry to join a talented team with ambitious plans for the future and a solid platform to accelerate. the growth. “
Burberry President Gerry Murphy said, âJonathan is a seasoned leader with a solid track record of building global luxury fashion brands and driving profitable growth. He shares our values ââand ambition to build on Burberry’s unique British creative heritage and his deep expertise in the luxury and fashion industry will be essential in advancing the next phase of Burberry’s evolution. “
Murphy will chair the executive committee from this end of the year, when Gobbetti leaves, until Akeroyd joins the company.
Luca Solca, Luxury Products Analyst at Bernstein, said: âJonathan’s experience seems relevant as Burberry’s position in the market is somewhere between high-end European luxury brands and American luxury brands. accessible more trade-oriented.