Ather Energy opens two new experience centers in this Indian city



Ather Energy has expanded its retail operations in the country with two more experience centers in New Delhi. The electric scooter company introduced the new experience center within three months of starting operations from its first center in Lajpat Nagar.

The company inaugurated two more experience centers – Ather Space, in Janakpuri and Gujranwala Town in the capital. Ather Energy has partnered with the PPS group for the two experience centers.

With three exhibition halls across the city, Delhi becomes the only city to have multiple Ather Spaces after Bengaluru. The Ather 450X alongside the Ather 450 Plus will be available for testing and reservations in these Ather Spaces.

Customers in North and West Delhi can now test and purchase the Ather 450X in any of the spaces in Janakpuri and Gujranwala, respectively. Ather says the new point of sale is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space.

Speaking on the development, Ravneet Phokela, Commercial Director of Ather Energy, said: “Delhi has always been a priority market for us. We had anticipated the demand we would see from this city and were overwhelmed after launching our 1st experience center here. Consumers have evolved and are now aware of the benefits of going electric. High awareness and increasing density of charging infrastructure are driving high sales in this region. We are delighted to partner with the PPS Group, which has been extremely helpful in getting operations up and running quickly. Their vast experience and proven expertise in the automotive retail industry will complement our efforts. With the holiday season kicking off and three outlets, we are certain to have the highest sales in the Delhi area. “

Speaking on the occasion of Rajiv Sanghvi, MD, PPS Group said, “We are delighted to partner with Ather Energy in Delhi and are delighted to be part of the electric mobility revolution in the space of two- wheels launched by Ather Energy with its advanced technology. and proven product performance. We are pleased to announce the opening of two Ather Experience Centers to cater to customers in Delhi, which is the largest two-wheeler market in India. With our 7 decades of automotive retail experience, our understanding of customer needs and Ather’s revolutionary product, we strive to provide a top-notch customer experience. “

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