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At the base of any well-edited wardrobe is a range of refined basics: the essentials that go with everything that you can wear anywhere, year after year. Even the trendiest dresser knows the value of a quality t-shirt, classic oxford shirt, perfectly fitted jeans, comfy knit, tailored pants and a truly overcoat. awesome – and few brands do them as skillfully as San Francisco-based basics brand Everlane. But, for the die-hard fan looking for other brands like Everlane that have cornered the not-so-basics market, there are plenty of options to check out (and buy, of course).
Everlane has developed a dedicated cult over the years – with the waiting lists to prove it. In 2018, the brand launched its $ 50 work pants with a waiting list of 12,000 hopeful shoppers before later entering the lingerie area with another waiting list of more than 30,000 people. Soon after came a largely waitlisted denim collection, followed later by the brand’s 2020 launch. Perform Legging, which opened with a waiting list of 33,000 enthusiastic fans.
All of this praise is a testament to Everlane’s place at the top of the commodity market. But, if you’re starting to feel like your wardrobe is slowly resembling a showroom, know this: There are ways to stick with your signature style while mixing things up. If you’re looking for alternative sources to provide your wardrobe with well-made, affordable staples (or you’re stuck on a waiting list), here are 18 brands that fit the bill.
We only include products that have been independently selected by The Zoe Report editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.
Reformation
You’re probably already very familiar with (and maybe even the owner of) Reformation pieces. The brand is essentially a one-stop-shop for all of your wardrobe needs. From her iconic floral dresses to her comfy knit tops, there’s nothing you won’t find at the Los Angeles-based label. And if you have a wedding on the calendar, the brand has plenty of chic dresses.
Sincerely, Tommy
If you live in Brooklyn, there’s a good chance you’ve walked past Sincerely fashion girls’ favorite concept store, Tommy at one point or another. Founded by Kai Avent-deLeon, the store is always filled with unique and trendy offers, like sleeveless sweaters, cool mules and adorable midi dresses. Plus, you can also grab coffee and a pastry while you shop at the Brick and Mortar location.
Cotton Citizen
The name says it all – take a look at the Cotton Citizen website and you’ll find all the cotton parts you could possibly need. T-shirts, biker shorts, midi dresses – you name it, the brand wears it. And if you’re the type to sport bold colors, the brand has you covered. For those located in New York or Los Angeles, visit Cotton Citizen IRL.
AGOLDE
Although AGOLDE is of course known for its high-quality denim, the brand also offers an assortment of basics. In fact, the Los Angeles-based brand makes plenty of comfy sweatshirts, tank tops and jackets. Grab a pair of her cult denim and a t-shirt for a cool outfit.
Tove
Created by Camille Perry and Holly Wright in 2019, Tove is still fairly new to the fashion scene. But, of late, the style ensemble has flocked to her pieces – especially the brand’s stylish selection of dresses. In addition to the cult Cedar dress, Tove also offers many knits. Read: You’ll want to grab her on-trend cardigan and tank set this season.
LNA
Los Angeles-based label LNA strikes the perfect balance between minimal and trendy. Example: the best selection of the label. The majority of its t-shirts feature a unique silhouette, whether through cutout sleeves or ribbed details. Plus, you’ll find tons of interesting stockings in her collection, such as patent leather pants and split leggings.
Cold laundry
Launched in 2019 by husband and wife Ola and Cerise Alabi, Cold Laundry is still somewhat under the industry’s radar – but that will change soon. The London-based brand offers gender neutral clothing, including tailored pants, cool oversized blazers, comfy t-shirts and more. You won’t find many bold colors or bold prints in the range – most of its products come in clean hues like brown, light green, soft yellow, and beige.
Aritzia
The Canada-based retailer has an impressive inventory of in-house brands, and while each label is considered independently within Aritzia’s structure, there is a common ribbon of elegant simplicity and quality craftsmanship running through each. line. Add to that a touch of trend and it’s no wonder this store is a must-have for cool girls.
Oak + Strong
A minimal aesthetic with a sense of easy luxury is at the heart of the sartorial essence of the Canadian brand Oak + Fort. The pieces are simple and casual, but designed with a thoughtful refinement that keeps things in elegant territory. Almost everything comes in a classic neutral color scheme of black, white, gray, beige, forest green, and navy blue, which means everything can be easily mixed and matched. Who doesn’t love a simple wardrobe?
Modern Citizen
Take Everlane, add a little polish, make it a little less casual, and you’ve basically got Modern Citizen. Quickly rising through the ranks of direct-to-consumer fashion retailer, the San Francisco-based brand caters to professional women who want to look sophisticated but still unique and stylish as they navigate their busy lives. It’s the perfect destination if you’re looking to organize a wardrobe of elevated essentials that will take you to the office and beyond.
The whole world
Designed by former Band of Outsiders designer Scott Sternberg and launched in 2018, Entireworld is poised to be your go-to for comfort. The tag is filled with comfortable, high-quality staples just begging to be layered and inhabited. This is how the brand describes it after all: “the things you live inâ€.
COS
H&M’s adult, upscale sister store, COS eschews its counterpart’s trend-centric approach to fashion, instead focusing on premium pieces with a minimalist and timeless sensibility. The selection is affordable (prices start around the end of H&M), but looks expensive and upscale. And unlike H&M, where some items can start to fade after a handful of washes, COS parts are expected to last beyond a single season of wear.
Lou & Gray
If your number one priority when dressing is comfort, but stylish appearance is a very close second, Lou & Gray delivers on both counts. Affordable cashmere and loungewear that doubles as streetwear are the core of the collection, but everything is so soft (that’s literally the brand’s slogan) that you’ll feel like you’ve walked away with something. when you wear it outside your home.
Genuine people
Zara fans will find a comparable selection of trend-driven styles to satisfy their craving for new and today’s, but Genuine People tends to favor the sleek and sophisticated side of things, which means there are plenty of options. many options that are also aimed at minimalists. In addition to their internal line, Genuine People organizes creations by emerging Asian brands that respect their aesthetics.
The Frankie Shop
Understated yet distinctive, The Frankie Shop caters to minimalists who want timeless pieces but appreciate a little more flair in their clothes. Think luxury sweaters with loose silhouettes, paper bag waist pants and wide leg pants, plus a range of lust-worthy coats and blazers to fit the lifestyle of the modern woman.
olive
This ethically-conscious British brand makes your standard basics with a touch of the English countryside. The plaid blazers and skirts are made from nubby wool, the knits are thick and comfy, and the bottoms are made in modern silhouettes from soft linen and felt.
AYR
Short for All Year Round, AYR focuses on off-season essentials for everyday wear. The piece de resistance is denim, which ranges from vintage high-waisted styles to perfectly soft stretch jeans. Checking the eco-responsible box, Aloe jeans are made from recycled denim and made with just one cup of water.
Cuyana
The brand’s slogan is “Less is better†and the collection is fully in line with this philosophy. Plus, Cuyana’s Lean Closet program allows you to donate items from your wardrobe in exchange for credit towards your next Cuyana purchase. Clothing goes to women in need and your wardrobe remains heavily modified.
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