Women’s clothing brand Baukjen launches sustainability index



Sustainable and socially responsible women’s clothing brand, Baukjen, is launching a Sustainability Index, sharing environmental and social impact scores for each product in its collections to help customers make more informed purchasing choices.

The B Corp certified company wants to offer its customers a higher level of transparency to help them better understand the brand’s supply chain, such as how material choices and manufacturing contribute to the overall impact of each Baukjen garment.

The Baukjen Sustainability Index uses seven different metrics to determine the overall score of each product, using Higg tools created by the Sustainable Apparel Coalition. The index measure is calculated based on five environmental factors, which account for 70% of the overall score, while the last two are social and account for 30%.

Each product receives a poor to excellent rating for its impact on global warming, water use, resource depletion, eutrophication, chemical use, traceability and good -be people. The higher the score, 100% maximum, “the more sustainable a product is for the planet and its inhabitants”, explains Baukjen.

For example, the recycled wool sweater “Jody” from the fall / winter 2021 collection has an excellent impact of 91%, while the top “Paloma”, made of environmentally friendly Lenzing Ecovero, achieved an excellent score of d. 83% impact.

Baukjen aims for the transparency of its supply chain with an environmental and social impact index for consumers

The Baukjen Sustainability Index was originally created as an internal tool to compare fibers and the way it manufactures its garments to help the brand highlight areas for improvement to become more sustainable. However, Baukjen hopes that sharing the environmental and social impact of each garment with its customers will not only help them buy sustainably, but also make them understand that sustainability goes far beyond carbon emissions.

“In nature, all things are interconnected and it is important to measure the impact in other ways that account for resource depletion, pollution and destruction of ecosystems,” Baukjen added in a statement.

Image: courtesy of Baukjen

The index is the latest sustainability initiative of the Baukjen maternity and womenswear brands and Isabelle Olivier, collectively known as the Maison de Baukjen. In recent years, the fashion group has launched an in-house rental program that allows customers to rent styles for two weeks and produce a collection made up of 90% responsible and growing fibers. It also offers a Pre-Loved program, aimed at encouraging former customers to donate their second-hand clothes to be reused, re-loved or recycled, with the aim of making fashion circular.

Earlier this year, House of Baukjen was also recognized by B Corp as an “Impact Business Model” and was named as UK’s ‘Top Rated’ Fashion B Corp and the second highest in Europe, with an “exceptional” rating.

Baukjen and Isabella Oliver partner with Oxfam for September Second Hand campaign

Along with the launch of the Baukjen Sustainability Index, Baukjen and Isabella Oliver are teaming up with charity Oxfam for Second Hand September as part of its Pre-Loved take-back program. Customers can donate items they no longer wear to Baukjen or Isabella Oliver to be re-loved, reused or recycled. 50 percent of net sales revenue from both brands will be donated to Oxfam to support its vital work to fight global poverty.

The goal of the Baukjen x Oxfam partnership is to decrease production levels and drastically reduce maternity and non-maternity fashion waste that goes to landfill each year. For each donation of clothing received, the slow fashion brand will also plant an Eden Reforestation Projects tree on behalf of its clients.

Baukjen De Swaan Arons, Founder and Creative Director of House of Baukjen, said in a statement: “Our Pre-Loved program helps to extend the life of our garments with the aim of reducing the impact on the environment and reducing the impact on the environment. ” improve the rate of reuse and recycling. By purchasing our Pre-Loved collections, you will not only help protect our planet, but you will also help many communities, as the proceeds will support significant Oxfam projects.

“As champions of slow fashion, we champion circularity and are proud to have launched Pre-Loved and Rental initiatives, helping to provide practical steps towards a circular fashion business model. “

Image: courtesy of Baukjen


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