Why are the cranberry sauce labels upside down? Science


Attentive consumers have noticed that the labels on the cans of Jelly Cranberry Sauce are turned upside down, meaning the rounded edge that is typically found at the bottom of most cans is on top of the cans of Ocean Cranberry Sauce. Spray.

According to Ocean Spray, it’s intentional: it creates a smooth service experience.

The cans are “filled and labeled upside down with the rounded edge on top and the sharp box-shaped edge on the bottom to keep the jelly whole,” an Ocean Spray spokesperson told CNN Business. This creates an air bubble on the rounded side (ie the top) so that customers can “slide the edge of the box with a knife to break the void and the log will slide easily”.

This process has been used since the early 2000s.

Adweek, who recently reported This important caveat is that approximately 67 million cans are sold between Thanksgiving and Christmas.
But like other Thanksgiving staple meals, canned cranberry sauce can be hard to come by. The sauce is 79% available at national retailers, up from 89% during the same period, according to IRI, a market research company that tracks retail sales in the United States.

Ocean Spray, an agricultural cooperative that makes cranberry sauce and sells bagged cranberries, said “consumers can sometimes experience availability issues on a variety of cranberry products,” due to chain issues. supply. The cooperative has indicated that it does not expect “significant impacts” on the availability of its products.

– Danielle Wiener-Bronner of CNN Business contributed to this report.


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