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As product prices rise in the grocery store, Southeastern Grocers has launched a private label campaign to induce a trial of its low-priced SE Grocers store brand products – and that reimburses shoppers if they don’t approve. .
The money-back guarantee campaign covers more than 8,000 products under its SE Grocers brand and accompanying lines such as SE Grocers Prestige, SE Grocers Essentials and SE Grocers Naturally Better. Southeastern Grocers has stated that it guarantees to have lower daily prices for its store brand products and has developed the rebate program to help shoppers save money during a period when product prices are at their highest level in 13 years.
“At Southeastern Grocers, our associates and customers are at the center of everything we do, which is why we are continually working to improve our offerings to provide the highest quality products at a great price,†said Gayle Shields , vice-president of pharmacy and private labels. “With over 8,000 products available in our SE Grocers, Prestige, Essentials and Naturally Better product lines, we encourage our customers to try it, love it or get your money’s back. “
Southeastern Grocers said a recent internal consumer survey found that 99% of customers perceive SE Grocers products as equal or better than similar nationally branded products, highlighting award-winning items such as chocolate ice cream. Raspberry Noir SE Grocers Prestige, SE Grocers Apple Caramel Drizzle Pie and SE Grocers Naturally Better Organic Strawberry Preserves.
In addition, the retailer, during the month of August, will tie all customer purchases of its SE Grocers grain products with a cereal donation of up to $ 50,000 to encourage a healthy start for students preparing for. a new school year, and Winn-Dixie customers can earn more money until August 10 as part of Twinn Week.
The event is Winn-Dixie’s official BOGO holiday, where over 1,000 products, including many SE Grocers items, are offered BOGO opportunities. Buyers attending the event can donate their free item to the store’s local food bank or make an additional food donation.
Abundance, Amazon’s store brand and its Amazon Fresh stores, also offers a money back guarantee called its Delicious Guarantee. Aldi too made an effort to lower prices this summer as inflation began to set in.
Based in Jacksonville, Florida Southeast grocery stores is one of the largest conventional supermarket companies in the United States, with grocery stores, liquor stores, and in-store drugstores serving communities in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. The company is # 43 on PG 100, PG’s 2021 list of leading food and consumable retailers in North America. Based in Seattle Amazon is # 2 on PG 100, while Batavia, Ill. Aldi United States is n ° 24.
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