Mango’s new inclusive sizing is a step in the right direction
After years of campaigning for more inclusiveness in the size of fashion for years, Main Street is finally taking notice. Mango is the latest to realize its inclusive potential, announcing the integration of its plus size Violeta by Mango range into the complete Mango collection.
The move means that as of this week, 500 items previously available in the Violeta by Mango line will be part of the General Women’s Collection, expanding the size range to include sizes up to 54 and 4XL. The news will be music to those eagerly awaiting Pernille Teisbaek’s next collaboration with the Spanish retailer, in particular.
Mango, of course, is a popular shopping destination and has recently made serious efforts on the sustainability front of its designs and operations in general. Their new collection of housewares, for example, which focused on textile pieces, were all made from durable linen and cotton.
According to Fashion United, Mango launched its “plus size” offer, Violeta by Mango, in 2014, but dropped the line in 2021 to make it part of its main clothing line. The Spanish retailer says the move reinforces “its commitment to inclusiveness” and its desire to dress “more customers”.
Clothing will also become more affordable. According to a press release published by Mango, it is “thanks to their integration into the general collection, which has higher purchase volumes”.
In an effort to be a more inclusive brand, the Spanish retailer has also confirmed its intention to expand the size range of the rest of its offering by adding sizes 32 (XXS) and 46 (XXL) to almost all models of her collection of women’s clothing. The casting of models in their campaigns and on the website is also more inclusive of different body shapes – admittedly, more can always be done on this front, according to Gianluca Rosso.
For now, Violeta integration products will only be available IRL at the new (very fabulous) Oxford Street flagship store in London, but the full collection is available through the Mango website and app through the country.