Kum & Go Adds Clean Label Breakfast Sandwich



Photograph courtesy of Mason Dixie

BALTIMORE Bakery company Mason Dixie Foods is launching 33 Kum & Go convenience stores after launching the first own-brand cookie breakfast sandwich in supermarkets nationwide in May.

Kum & Go locations in Des Moines, Iowa; Little Rock, Ark. ; and Omaha, Neb., will offer a Mason Dixie Single Serve Warm & Eat Breakfast Sandwich made with 100% real eggs (certified by the American Egg Board) and nitrate-free pork sausage and without a label between a mason puff pastry Biscuit Dixie.

Ready-to-heat and eat breakfast sandwiches are one of the most demanded products by consumers and retailers, said Mason Dixie, and he knew he had the staple and the resources to hand. innovation for this sandwich. Mason Dixie’s Breakfast Sandwich is the first own-brand cookie sandwich option on the market and is higher in protein and lower in calories per serving than competitor’s breakfast sandwiches, the company said.

“Just like our cookies, our sandwiches are inspired by our customers,” said Mason Dixie Founder and CEO Ayeshah Abuelhiga. “Since we started as a restaurant in 2014, our customers have been saying constantly, ‘Are you going to microwave your sandwiches? so we listened and delivered. It took almost five years, as the concept of a clean label cookie sandwich was way ahead of its time. We had to wait for the protein industry to catch up, and we are delighted that all of our hard work has culminated in this moment. “

Two breakfast sandwiches are available:

  • Buttermilk with sausage and egg
  • Cheddar with sausage and egg

As with all Mason Dixie products, the breakfast sandwiches are made from scratch, with no artificial ingredients, additives or preservatives, and frozen right off the bat for maximum freshness that delivers a “home-made” experience, said the society. Each sandwich is made with unbleached flour, real butter, fresh dairy products and clean label proteins.

The sandwich, which can be microwaved in under two minutes, has a suggested price of $ 3.99 for the single and $ 6.99 for a two-pack.

When the sandwich debuted at Whole Foods, Danielle Whisnant, the chain’s Austin, Texas-based market category merchant, said, “We’re always on the lookout for delicious and innovative products that meet the goals of health and welfare of our buyers as well as our quality standards. Over the past year, we’ve seen a growing interest in classic comfort food as well as convenient frozen breakfast options, and Mason Dixie’s Breakfast Sandwiches will be a win-win solution for our customers. .

Mason Dixie was launched in 2014, when the founder and Abuelhiga’s thirst for her childhood comfort foods, cookies, led to the discovery that only heavily processed versions made from artificial ingredients existed. With a mission to bring comfort and convenience foods into homes, Mason Dixie Foods offers a selection of clean but delicious cookies, sweet rolls, scones and breakfast sandwiches.

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