Here are the best offers

Amazon’s Prime Early Access sale: What’s in store

When Amazon’s sale kicks off on October 11, expect to find the best discounts on Amazon devices, such as the Kindle streamer, Echo and Fire TV, and its house-brand clothing, according to Julie Ramhold, consumer analyst at

Already, Amazon has said the Fire 55-inch 4K smart TV with hands-free Alexa will be 80% off and select Echo devices will be 55% off.

Beyond Amazon’s own brands, other deals include half of headphones, speakers and headphones from Sony and Bose, select laptops from Dell and HP are down 35%, Solo Stove fireplaces for 30% off and 15% off Peloton Bikes.

Unlike July’s Prime Day, Amazon is offering more gift suggestions this month — with more deals on well-known brands, such as Hasbro, Lego, Barbie and Sony — rather than household items.

“They’ll be trying to hit all the big holiday gifts: home decor, apparel, accessories and brand name toys, toys, toys,” said Casey Runyan, editor of online discount marketplace Brad’s Deals.

“Summer Prime Day was all about toothpaste; it’s not the same as buying that awesome kitchen appliance or that hot toy,” Runyan added.

Even the The Amazon coat is back and down 30%.

Chinese label Orolay’s “Amazon coat” has gone viral on social media.


New offers will drop every 30 minutes. When an offer is online, immediately add the item to your basket. Some items will sell out quickly, Ramhold said.

However, to take advantage of Prime Day deals, you must be an Amazon Prime member.

You can sign up for a monthly subscription or a 30-day free trial.

Bargain hunters should be wary of the monthly promotion, Ramhold warned, because it won’t extend to Black Friday.

“By holding this Prime Day event in October, Amazon has effectively ensured that people will have to pay if they want to shop in November,” Ramhold said.

The annual Prime subscription also comes with a catch, as the retail giant has raised the price to $139 from $119 earlier this year.

Target, Walmart and other competitors launch advance sales

The best deals aren’t exclusive to Amazon; other big names are also launching their own holiday sales this month.

“Retailers across all categories are taking advantage of shoppers hunting for deals during this time to create their own events to move inventory and gain volume on Amazon,” said sales expert Kristen Gall. retail and shopping at Rakuten.

Here’s a look at some of the other sales events currently taking place.

  • TargetThe “Deal Days” of began on October 6, with daily deals in all categories, including furniture, electronics, beauty, clothing, toys and sporting goods. Shoppers also benefit from the retailer’s Price Match Guarantee, which means purchases made between October 6 and December 24 are eligible for a price adjustment if the target price drops before Christmas Eve.
  • walmart is hosting a “Rollbacks and More” event from October 10-13, which will begin before and end after the Amazon sale and will include discounts on the best gifts and electronics, home, toys and apparel.
  • Macy’s The “Fab Fall” sale runs until October 10, with savings of up to 60% and additional cash bonuses for loyal members.
  • kohls has its two-day Deal Dash on October 11 and 12, with an additional 20% off already discounted merchandise.
  • Bed, bath and beyondThe Fall Savings Event is underway, with up to 50% off almost everything, plus an additional 20% off one item and $15 off a purchase over $50.
Inflation weighs on holiday gift budgets

With sales starting earlier, retailers hope to entice shoppers with promotions well ahead of Black Friday and Cyber ​​Monday, as consumers grow increasingly concerned about higher prices.

In fact, many consumers have already started shopping for holiday gifts, studies show – and nearly one in three will buy this round of the Prime sale, according to a recent report by market research firm Numerator.

Fears that prices will only rise from here have motivated more people, according to a separate report from the National Retail Federation. About 44% of shoppers said it was best to buy gifts now because these items could be more expensive before the end of the year.

How to Get the Best Deals on Holiday Gifts

To maximize your vacation savings, start tracking prices now.

Ramhold recommends creating a wishlist and then using a price tracker browser extension such as Camelcamelcamel or Keepa to keep tabs on price changes and receive price drop alerts for the items you want.

“Once you get an idea of ​​what they’re charging now, you’ll be able to tell much more easily if something is really a bargain,” Ramhold said.

It can also depend heavily on the type of article, Runyan added. “Offers vary a lot by category,” she said. “For electronics, 10% off is good; with apparel and accessories, the margins are much bigger, so there’s more room for discounts.”

“For additional savings, apply promo codes or digital coupons and use a credit card with rewards for [earn extra] points or cash back,” Gall said.

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