With how fashion and big summer events are such an integral part of the Hamptons identity, it’s weird to think there was a time before Hamptons Fashion Week, but that was the reality when the CEO of DCG Media Group, Dee Rivera, decided to do something about it. Now in preparation for the fourth iteration of the event, August 5-7 in Southampton, Rivera has planned an even bigger experience than years past.
With experience working as a fashion editor of Latin Magazinehelping produce New York Fashion Week at Bryant Park and serving on the board of the Ellen Hermanson Foundation, Rivera realized during his frequent visits to the Hamptons that something was missing.
“I always went to the Hamptons – it’s like my happy place – and I saw that in the events there wasn’t a lot of fashion. … There was nothing that really showcased the fashion of the Hamptons, which has its own look unto itself,” she says, adding that the expertise she gained from producing high-end events in the city was key to her successfully kicking off fashion week. of the Hamptons.
“That experience, fast forward, helped me know what to do and what not to do with this event. …I learned everything I learned and then implemented it for Fashion Week of the Hamptons. That being said, my goal for the Hamptons is to take it to the next level.”
2022 HAMPTONS FASHION WEEK LINEUP
The 2022 event kicks off with a fashion night in the Hamptons and a runway on Jobs Lane on Friday, August 5.
Rivera worked with the Southampton Arts Center Board of Trustees and Southampton Village Mayor Jesse Warren to organize a fashion show on Jobs Lane showcasing the latest collections from Hamptons stores including Ralph Lauren, Marina St. Barths, Hidden Gem, Fivestory, Unsubscribed and other labels. “I’m very happy that they supported us and believed in our vision, because it’s the first time that there is a fashion show on Jobs Lane,” says Rivera.
At the Shop & Sip after party, guests can shop, sip wine, sample delicious bites and race to be one of the first 200 attendees to visit each participating store, take a photo of their favorite item and label it @hamptonsfashionweek on Instagram to win a goody bag with $5,000 in freebies.
Also new to Hamptons Fashion Week 2022, part of a full day of fashion shows at the Southampton Arts Center on Saturday is the Hamptons Swim Week event – which features celebrity swimwear designers and international designers, such as BOLD Swim and Origin of Oceans – and the Hamptons Fashion Week Metaverse event where attendees can get a glimpse of tomorrow’s experimental fashion styles. Guests will enjoy bites from participating chefs, a wine bar, barista bar and cocktails, selfie station and loot.
“As the world evolves, as the Hamptons evolves, there’s so much fashion in the Hamptons,” Rivera says.
Also on Saturday, Hamptons Fashion Week presents the Fashion Icon Awards. Rivera and event sponsors Victoria Schneps, Founder/President of Schneps Media; and Alicia Grande, CEO/Founder of Grande Cosmetics, will present this year’s awards to four deserving names in today’s fashion landscape.
Fashion icon Nicole Miller will receive the Designer of the Year award to celebrate her 40 years in fashion, celebrity stylist/designer Cesar Galindo will receive the Trendsetter of the Year award, fashion writer/editor Constance White will receive the Fashion Media Award, and sustainability-focused designer Gloria Lee will receive the Rising Star Award.
Rivera adds that she loves being able to celebrate diversity in Hamptons fashion with these awards.
With parades throughout Saturday, the final show of the day takes place at the Southampton Arts Center at 9pm with a retrospective of 40 years of Nicole Miller’s celebrated work in the fashion industry.
Then, Hamptons Fashion Week 2022 officially ends on Sunday, August 7 with an exclusive invite-only event called Bites, Bubbles & Brunch. Press, VIP guests and creators will be able to enjoy a signing session of how to kill by Constance White and a curated menu by Picnics & Peonies Luxury Picnics.
Rivera expects this year’s event to further cement Hamptons Fashion Week as one of the Hamptons’ signature events, and she hopes to continue to build on the event, possibly extending the festivities. to a full week with shows across the South Fork showcasing local and international designers. .
“We want this to be a platform for international designers around the world – we want it to be open to everyone – but we also want to showcase the luxury brands that are in the Hamptons,” says -she.
For more information on Hamptons Fashion Week, visit hamptonsfashionweek.com. For tickets, go to hamptonsfashionweek2022.eventbrite.com.
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