Food City and Bristol Motor Speedway extend their partnership with a multi-year agreement; The sponsorship is the second longest entitlement to the event in NASCAR history
Food City, a leading regional grocery chain based in Abingdon, Va., And Bristol Motor Speedway today renewed their three-decade partnership, highlighted today by two renowned event rights, the NASCAR race Cup Series Food City Dirt Race and the Food City 300 NASCAR Xfinity Series race.
As part of the multi-year deal, the Food City Dirt Race will take place under the lights on April 17, Easter weekend in 2022, and the Food City 300 has been the regular season finale of the Xfinity Series in recent years. years in the Bristol Night Race. September weekend.
The relationship will celebrate a 30th anniversary in 2022, the second longest straight to a NASCAR event in sports history, behind the Coca-Coca 600 at sister track BMS Charlotte Motor Speedway in North Carolina.
“We are so fortunate to have incredible partners like Food City who have become more like family than co-workers over the years,” said Jerry Caldwell, Executive Vice President and General Manager, Bristol Motor Speedway. “We will be celebrating a special 30 wonderful years milestone with Food City in 2022 and it is fitting that we extend this multi-year agreement. To Steve Smith and all of Food City employees, we appreciate all of their efforts and support over the years and look forward to the next chapter in this lasting relationship.
Through its affiliation with Bristol Motor Speedway, Food City has also participated in many other events over the years including music concerts, specialty events, Christmas light shows, football matches and charity events. The two companies also often team up to help those in need, as evidenced by the recently announced procurement campaign for those affected by the devastating flooding in Hurley, Virginia. Village during the weekend of the event. In addition, Food City stores in its five-state service area and the Appalachian Highlands region have served as a major outlet where tickets for Bristol Motor Speedway events can be purchased.
“Bristol Motor Speedway is a key economic driver for our entire region, highlighting the wonderful Appalachian Highlights community that we are so proud to be a part of,” said Steven C. Smith, President and CEO of Food City. “A lot of people discover our region by visiting Bristol Motor Speedway. The BMS team shares our commitment to exceeding the expectations of racing fans and delivering a top notch experience to their loyal customers. Food City is certainly proud to be the oldest sponsor of Bristol Motor Speedway and the second longest in NASCAR motorsport. Partnerships like this certainly wouldn’t be possible without the support of our nearly 18,000 Food City teammates and loyal customers in our five-state market area.
Headquartered in Abingdon, Va., K-VA-T Food Stores (parent company of Foody City) operates 138 outlets in Southeast Kentucky, Southwest Virginia, East Tennessee, North of Georgia and Alabama. For more information, visit their website at www.foodcity.com.