Fashion competition Proudly SA: “I will judge on innovation, personal style – David Tlale
- The Proudly SA fashion police competition will run until September 16, 2021.
- Entrants must submit photos in which they wear locally made clothing.
- David Tlale should be among the judges.
The Proudly SA campaign has launched a local fashion policing project on its social media platforms, to promote people wearing locally designed and manufactured clothing and accessories.
Fashion guru David Tlale and Paledi Segapo of Palse Africa, as well as Ouma Tema of Plus Fab and Sandy Rogers of Koop Studio, will judge the competition.
Participants are encouraged to submit photos on the organization’s social media pages, GCIS said in a statement on behalf of Proudly SA on Tuesday.
The organization says entries will be judged on a range of criteria, including the local content of their outfits.
Retail stores have joined the project and will add their voices and prices, said Proudly SA.
Commenting on what the judges will be looking for during the competition, Tlale said:
I will judge on innovation and personal style, with a sense of flair!
Segapo said he would watch out for colors and shapes that complement the wearer.
Tema said she would look for “models” that celebrate their own larger shapes.
Rogers said the key was originality as well as participants being unafraid of bold and interesting clothing combinations.
Proudly SA’s marketing director, Happy MaKhumalo Ngidi, said the outfits in the project did not need to be designer and could be sourced from retail stores.
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Ngidi said retail stores stock up on locally made clothing.
“The local clothing, textile, footwear and leather sector has a sectoral master plan dedicated to its growth and transformation – government, unions and stakeholders are working together to stop the decline an industry that was once flourishing, but which for many years suffered from massive imports at low prices, ”he said.
With increased levels of local content on the rails and shelves of retailers including TFG, Jet and Pick n Pay Clothing, the industry is showing signs of recovery.
The contest has been running since September 2 and will end on the 16th.
Judging will take place on September 21 and the winners will be announced on September 28.