Blue Ivy, Sir and Rumi Carter make adorable cameos in Beyoncé’s new Ivy Park Kids campaign
Beyoncé enlists the help of her three children, Blue Ivy Carter, nine, and twins Rumi and Sir Carter, four, to celebrate the launch of Ivy Park Kids.
In a new campaign video showcasing the athleisure brand’s extension to children’s clothing, Beyoncé’s three children make cameos from the new collection alongside their mom. In one scene, Beyoncé poses with Rumi and Sir in coordinating royal blue tracksuits. In another scene, Bey and Blue Ivy jump hand in hand while wearing lavender hoodies and cow print leggings.
“Rodeo isn’t just for adults. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids,” the caption reads announcing the new launch.
Beyoncé opens up about her decision to go into children’s clothing with Ivy Park in her new cover for Harper’s Bazaarthe September issue.
“On our family vacations, we like to coordinate our outfits,” Beyoncé says. “My kids are usually on set with me on shoots, and we would find ourselves putting them in extra-extra-small ones so that we could match them. So it’s a natural progression for IVY PARK to introduce a selection. of key silhouettes in sizing children. “
The singer also reveals that Ivy Park’s latest offerings were inspired by her upbringing in Houston and the annual rodeo she would visit as a girl with her family.
“This collection is a mix of my childhood in Texas and a bit of American history. I grew up going to the Houston rodeo every year,” Beyoncé says. “It was this amazing, diverse, multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers and fried turkey thighs.… Over time, these rodeos blacks featured amazing performers and helped us reclaim our place in Western history and culture. We were inspired by the culture and rodeo spoils of Houston. “
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